Fastfood & Café & Restaurant Expo 2026
Marketing Opportunity
Connect with over 150 exhibitors, ranging from leading suppliers to local startups, and discover the latest trends in the HORECA industry.
Target Audience
About the event
The Fastfood & Café & Restaurant Expo in Gothenburg is a premier event that showcases the latest innovations and trends in the catering industry. This two-day expo is designed for professionals looking to network, gain insights, and discover new opportunities in the HORECA sector.
When and where
- Complete address: Svenska Mässan, Mässans Gata 20, 412 94 Gothenburg, Sweden
- Event days and schedule: September 15-16, 2026
- Opening times:
- Tuesday, September 15: 10:00 AM - 6:00 PM
- Wednesday, September 16: 10:00 AM - 4:00 PM
How to get here
Gothenburg is accessible by various modes of transport. The Svenska Mässan is located near the city center, making it easy to reach by car or public transport. There is ample parking available at the venue, although fees may apply. Attendees should check the venue’s website for specific parking costs and availability.
Event theme and focus areas
The expo focuses on the latest trends in the food service industry, including innovations in fast food, café operations, and restaurant management. Attendees can expect to see new products, technologies, and services that enhance the dining experience.
Keynote speakers and expert panels
While specific speakers have not yet been announced, the event will feature industry leaders and experts sharing insights on current trends and future directions in the catering sector.
Business and marketing opportunities
The Fastfood & Café & Restaurant Expo offers significant business potential for attendees and exhibitors alike. Here are some key opportunities:
- Network with industry leaders: Meet decision-makers from southern Sweden and beyond.
- Showcase your brand: Exhibitors can present their products to a targeted audience of industry professionals.
- Discover new trends: Stay ahead of the competition by learning about the latest innovations in the HORECA sector.
- Utilize technology: The event features an app that allows visitors to easily connect with exhibitors and manage their experience.
Exhibition facts and statistics
- 5000 trade visitors from Y+ countries
- 150 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 2 days of networking and development
Who attends?
- Restaurant owners – Looking for new products and suppliers to enhance their offerings.
- Caterers – Seeking innovative solutions to improve service efficiency.
- Food service professionals – Interested in the latest trends and technologies in the industry.
- Industry suppliers – Aiming to connect with potential clients and showcase their products.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with multiple industry professionals
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards for the best innovations in the industry
- Startup pavilion showcasing emerging companies
- Technology demonstrations featuring the latest tools and equipment for food service
Exhibitor strategy recommendations
To maximize your presence at the Fastfood & Café & Restaurant Expo:
- Enhance your digital presence: Utilize social media and email marketing to engage potential attendees before the event.
- Leverage the event app: Encourage visitors to connect with your booth through the event app for easy follow-up.
- Prepare engaging presentations: Showcase your products effectively to attract more visitors to your booth.
