WTM - World Travel Market 2026
World Travel Market London is the leading event for the global travel and tourism industry, connecting professionals and fostering innovation.
About the event
World Travel Market London is the UK’s premier trade show for the travel and tourism sector. For over 40 years, this event has been a key platform for industry professionals to connect, share insights, and explore new business opportunities. Attendees can expect a large-scale event featuring over 4,000 exhibitors and 46,000 attendees from around the world, representing more than 180 countries.
At WTM London, participants will engage in pre-scheduled meetings, attend expert panels, and gain access to the latest industry trends and insights through the WTM Global Travel Report. The event is designed to foster innovation and collaboration within the travel community.
Special features include the Innovation Awards, which recognize outstanding contributions to the industry, and a focus on sustainable tourism practices, making WTM London a significant event in the global travel calendar.
When and where
- Dates
- -
- Venue
- ExCeL
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Monday, 3 November 2026: 09:00 - 17:00
- Tuesday, 4 November 2026: 09:00 - 17:00
- Wednesday, 5 November 2026: 09:00 - 17:00
How to get here
By Car
ExCeL is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
WTM - World Travel Market 2026 will spotlight:
- Sustainable Tourism
- Travel Technology
Business and marketing opportunities
Gain a competitive edge and network with industry leaders at the world's most influential travel event.
- High-value networking: Connect with 46,000+ professionals from 180+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Travel Professionals
- Industry Leaders
Exhibitor strategy recommendations
Maximize your ROI at WTM - World Travel Market 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #WTM2026
- Measure ROI against your pre-event goals
- Plan improvements for next year