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December 13, 2025 Tourism, Leisure, Sports 48 days until event

Stockholm Hundmässa 2025

Marketing Opportunity

Discover valuable connections and business opportunities in the pet industry at this prestigious event.

Target Audience

dog breeders pet product manufacturers dog trainers
Event Dates
December 13 - December 14, 2025
Location
Stockholm, Sweden
Stockholmsmässan - Stockholm International Fairs
Industry
Tourism, Leisure, Sports
Expected Attendees
20,000
Expected Exhibitors
300
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About the event

Stockholm Hundmässa is the largest dog show in Scandinavia, attracting dog lovers and enthusiasts from around the globe. Scheduled for December 13-14, 2025, this prestigious event showcases exciting dog sports, family activities, and a vibrant expo dedicated to all things canine. Hosted by the Swedish Kennel Club, it promises a unique experience for attendees and exhibitors alike.

When and where

  • Complete address: Stockholmsmässan, Stockholm, Sweden
  • Event days and schedule: December 13-14, 2025
  • Opening times: Not specified

How to get here

Stockholmsmässan is easily accessible by car, with ample parking available. Parking fees may apply, and it is advisable to check for the number of available slots closer to the event date. Public transport options include buses and trains that connect to the venue, making it convenient for attendees traveling from different parts of Sweden.

Event theme and focus areas

The event focuses on dog sports, breeding, and various dog-related activities, providing a comprehensive platform for dog enthusiasts and industry professionals.

Keynote speakers and expert panels

Information about keynote speakers and expert panels has not been provided on the website.

Business and marketing opportunities

Stockholm Hundmässa offers numerous business opportunities for exhibitors and attendees. By participating, businesses can:

  • Connect with a diverse audience of dog lovers and industry professionals.
  • Showcase new products and innovations in the pet industry.
  • Network with potential partners and collaborators.
  • Gain insights into market trends and consumer preferences.

Exhibition facts and statistics

  • 20,000 trade visitors from 20+ countries
  • 300 exhibitors showcasing innovations
  • 70% visitors are decision-makers
  • 2 days of networking and development

Who attends?

  1. Dog breeders – Professionals looking to showcase their breeds and connect with potential buyers.
  2. Pet product manufacturers – Companies seeking to introduce their latest products to a targeted audience.
  3. Dog trainers – Individuals interested in networking and learning about the latest training techniques.
  4. Pet enthusiasts – Dog owners and lovers eager to learn more about dog care and participate in activities.

Networking and partnering opportunities

  • VIP events for exclusive networking
  • Speed networking sessions to meet potential partners quickly
  • After-hours activities to foster informal connections

Innovation and technology highlights

  • Award categories recognizing excellence in dog breeding and training
  • Startup pavilion showcasing new businesses in the pet industry
  • Technology demonstrations related to pet care and training

Exhibitor strategy recommendations

To maximize visibility and engagement at Stockholm Hundmässa, exhibitors should:

  1. Develop a strong digital presence before the event to attract visitors.
  2. Utilize social media to promote their participation and engage with attendees.
  3. Prepare interactive displays or demonstrations to draw in crowds and create memorable experiences.