Alt för sjön 2026
Marketing Opportunity
Discover new products, connect with industry leaders, and explore innovative solutions that can enhance your business in the maritime sector.
Target Audience
About the event
Alt för sjön is a premier event for anyone passionate about boating and water activities. This exhibition has been a cornerstone for boat enthusiasts and industry innovators for over 100 years, offering a platform to discover the latest products, engage with experts, and participate in workshops. It is a must-visit for anyone looking to kickstart their boating season.
When and where
- Complete address: Mässvägen 1, 125 30 Älvsjö, Stockholm, Sweden
- Event days and schedule: March 5-8 and March 12-15, 2026
- Opening times: Specific opening times are yet to be announced.
How to get here
Stockholmsmässan is easily accessible via public transport. The nearest station is Älvsjö Station, which is just a ten-minute ride from Stockholm Central. There are ample parking spaces available at the venue, making it convenient for those who prefer to drive. Parking fees may apply, and it is advisable to check availability in advance.
Event theme and focus areas
The exhibition will feature a diverse range of boats, including kayaks, motorboats, and sailing vessels. Key themes include innovation in boating technology, sustainability practices, and water sports activities.
Keynote speakers and expert panels
The event will host various expert panels and interviews focusing on industry trends, sustainability, and innovations in the boating sector. Attendees can expect to hear from leading figures in the maritime industry.
Business and marketing opportunities
Alt för sjön presents numerous business opportunities for exhibitors and attendees alike:
- Networking: Connect with industry leaders and potential partners.
- Market insights: Gain valuable insights into the latest trends and consumer preferences.
- Product exposure: Showcase your products to a targeted audience of boating enthusiasts and professionals.
- Workshops: Participate in workshops that enhance skills and knowledge in the boating industry.
- Sustainability focus: Engage with initiatives aimed at promoting sustainable practices in boating.
Exhibition facts and statistics
- 50,000 trade visitors from 30+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 10 days of networking and development
Who attends?
- Boat enthusiasts – Individuals passionate about boating, looking for new products and experiences.
- Industry professionals – Experts and representatives from the maritime industry seeking to network and showcase innovations.
- Families – Parents and children looking for fun and educational activities related to water sports.
- Sustainability advocates – Individuals interested in sustainable practices within the boating industry.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster informal discussions and collaborations
Innovation and technology highlights
- Awards for innovative products in the boating sector
- A startup pavilion showcasing new entrants in the industry
- Live technology demonstrations to engage attendees
Exhibitor strategy recommendations
- Leverage digital marketing to promote your presence before and during the event.
- Engage with attendees through interactive displays and hands-on experiences.
- Collect leads and feedback to enhance future offerings and customer engagement.
