Alt för sjön
Marketing Opportunity
Discover new trends and innovations in the boating industry, connect with potential customers, and enhance your brand visibility.
Target Audience
About the event
Alt för sjön is Sweden’s premier boat and water life exhibition, taking place at the Stockholmsmässan. This event is a hub for boat enthusiasts, industry professionals, and water sports lovers, offering a unique opportunity to explore the latest innovations, trends, and products in the boating world. With hundreds of exhibitors and a variety of activities, it is an essential event for anyone passionate about life on the water.
When and where
- Complete address: Stockholmsmässan, Mässvägen 1, 125 80 Stockholm, Sweden
- Event days and schedule: March 5-8 and March 12-15, 2026
- Opening times: Specific opening times are not provided.
How to get here
Stockholmsmässan is easily accessible by car and public transport. There is ample parking available, although specific details about costs and the number of parking slots are not mentioned. Visitors can also use public transit options, including buses and trains, to reach the venue conveniently.
Event theme and focus areas
The event focuses on various aspects of boating and water sports, including innovations in boat design, sustainable practices in the industry, and the latest equipment for water sports enthusiasts. It also emphasizes community engagement and knowledge sharing among attendees.
Keynote speakers and expert panels
The event will feature interviews, panel debates, and presentations from industry experts discussing topics such as innovation, sustainability, and adventures on the open sea. Specific speakers have not been listed.
Business and marketing opportunities
Alt för sjön presents numerous business opportunities for exhibitors and attendees alike. Companies can:
- Showcase their products to a targeted audience of boat enthusiasts and industry professionals.
- Network with potential partners and customers in a vibrant environment.
- Gain insights into industry trends and consumer preferences through expert panels and discussions.
- Leverage the event’s marketing potential to enhance brand visibility and reach new markets.
Exhibition facts and statistics
- 50,000 trade visitors from 20+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 10 days of networking and development
Who attends?
- Boat enthusiasts – Individuals passionate about boating and water sports.
- Industry professionals – Representatives from boat manufacturing, sales, and services.
- Water sports lovers – Participants interested in kayaking, paddleboarding, and other water activities.
- Environmental advocates – Individuals focused on sustainable practices within the boating industry.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards for innovative products in the boating sector
- Startup pavilion showcasing new companies and technologies
- Technology demonstrations highlighting the latest advancements in boating equipment
Exhibitor strategy recommendations
- Develop a strong digital presence to engage with attendees before, during, and after the event.
- Utilize social media platforms to promote your participation and connect with potential customers.
- Consider offering exclusive promotions or demonstrations at your booth to attract more visitors.
