EuroHorse
Marketing Opportunity
Discover valuable business connections and market trends in the equestrian industry at EuroHorse, where you can engage with a diverse audience of horse enthusiasts and professionals.
Target Audience
About the event
EuroHorse is the premier event for horse lovers in Northern Europe, taking place from February 19 to 22, 2026, at the Svenska Mässan in Gothenburg, Sweden. This exhibition offers a unique opportunity to experience thrilling demonstrations, shop for the latest equestrian equipment, and gain insights into horse welfare and breeding practices.
When and where
- Complete address: Svenska Mässan, Mässans Gata 20, 412 94 Gothenburg, Sweden
- Event days: February 19-22, 2026
- Opening times: To be confirmed
How to get here
Gothenburg is accessible by car, with ample parking available at the venue. Parking fees may apply, and it is advisable to check the venue’s website for details on costs and availability. Public transport options include trams and buses that connect to the exhibition center, making it convenient for attendees.
Event theme and focus areas
The event will focus on horse welfare, equestrian sports, and innovations in horse care and equipment. Attendees can expect to learn about breeding practices and engage with industry experts.
Keynote speakers and expert panels
Details on keynote speakers and expert panels will be announced closer to the event date. Expect insights from leading veterinarians and equestrian professionals.
Business and marketing opportunities
EuroHorse presents significant business opportunities for exhibitors and attendees alike. The event attracts a diverse audience, providing a platform to:
- Connect with equestrian retailers and suppliers
- Showcase new products and innovations
- Engage with potential customers and partners
- Gain insights into market trends and consumer preferences
- Build brand awareness in the equestrian community
Exhibition facts and statistics
- 20,000 trade visitors from 30+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 4 days of networking and development
Who attends?
- Equestrian retailers – Looking for the latest products and trends in the horse industry.
- Horse breeders – Interested in best practices and networking with other breeders.
- Veterinarians – Seeking knowledge on horse health and welfare.
- Horse enthusiasts – Passionate individuals looking to learn and engage with the equestrian community.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with industry leaders
- After-hours activities for informal networking
Innovation and technology highlights
- Awards for best innovations in equestrian equipment
- Startup pavilion showcasing new businesses in the equestrian sector
- Technology demonstrations focused on horse care and management
Exhibitor strategy recommendations
- Develop a strong digital presence before and during the event to attract visitors.
- Utilize social media to engage with attendees and promote your booth.
- Offer exclusive promotions or demonstrations to draw in potential customers.
