EuroHorse 2026
Marketing Opportunity
Connect with a diverse audience of equestrian enthusiasts and industry professionals, enhancing your brand visibility and market reach.
Target Audience
About the event
EuroHorse 2026 is set to be Northern Europe’s premier event for horse lovers, taking place from February 19 to 22, 2026, at the Svenska Mässan in Gothenburg. This exhibition offers a unique platform for equestrian enthusiasts to engage in demonstrations, shop for the latest horse and equestrian sports equipment, and gain insights into horse welfare and breeding practices. With a focus on horse welfare, the event promises to be both informative and entertaining.
When and where
- Complete address: Svenska Mässan, Mässans Gata 20, 412 94 Gothenburg, Sweden
- Event days and schedule: February 19-22, 2026
- Opening times: Specific opening times not provided
How to get here
Gothenburg is accessible via various transport options. For those driving, ample parking is available at Svenska Mässan, though specific costs and the number of available slots have not been detailed. Public transport options include buses and trams that connect directly to the venue, making it convenient for attendees.
Event theme and focus areas
The central theme of EuroHorse 2026 is horse welfare, with a strong emphasis on sustainable practices and education in the equestrian industry. Attendees can expect discussions on breeding, care, and the future of horse welfare.
Keynote speakers and expert panels
Details on specific keynote speakers and expert panels have not been provided. However, the event will feature veterinary professionals and industry experts discussing critical topics related to horse health and welfare.
Business and marketing opportunities
EuroHorse 2026 presents significant business opportunities for exhibitors and sponsors. The event attracts a diverse audience of horse enthusiasts, industry professionals, and decision-makers, providing a platform to:
- Showcase new products and innovations in equestrian equipment
- Network with potential clients and partners
- Gain insights into market trends and consumer preferences
- Participate in workshops and discussions focused on horse welfare
- Enhance brand visibility through targeted marketing efforts
Exhibition facts and statistics
- 30,000 trade visitors from 20+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 4 days of networking and development
Who attends?
- Equestrian brands – Companies showcasing products related to horse care and riding equipment.
- Horse owners – Individuals looking for the latest in equestrian gear and health information for their horses.
- Veterinarians – Professionals seeking to connect with horse owners and learn about new treatments and technologies.
- Industry professionals – Individuals involved in horse breeding, training, and welfare initiatives.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions designed to facilitate quick introductions
- After-hours activities to foster informal connections among attendees
Innovation and technology highlights
- Award categories recognizing excellence in equestrian products
- Startup pavilion featuring new entrants in the equestrian market
- Technology demonstrations showcasing the latest advancements in horse care
Exhibitor strategy recommendations
To maximize impact at EuroHorse 2026, exhibitors should:
- Develop a strong digital presence to engage potential attendees before the event.
- Utilize social media platforms to promote their participation and highlight key products.
- Prepare interactive displays or demonstrations to attract visitors to their booths.
