Båtmässan 2025
Marketing Opportunity
Discover valuable business connections and market trends in the boating industry.
Target Audience
About the event
The Gothenburg Boat Show is a premier international event that brings together boat owners, enthusiasts, and families who share a passion for life on the water. With a history dating back to 1960, this show is a key event in the boating calendar, featuring a vast array of boats, accessories, and equipment. Attendees can also participate in daily seminars covering various themes related to boating and outdoor life.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days: 1-9 February 2025
- Opening times: Not specified
How to get here
Gothenburg is accessible by various modes of transport. Visitors can drive to the venue, with ample parking available nearby. It is advisable to check for parking fees and availability before arriving. Public transport options include buses and trams that connect to the exhibition center, making it convenient for attendees.
Event theme and focus areas
The show focuses on enhancing the boating experience, showcasing innovations in boat design, safety equipment, and outdoor lifestyle products. It caters to a diverse audience, from seasoned boaters to curious newcomers.
Keynote speakers and expert panels
Daily seminars will feature industry experts discussing topics such as sport fishing, sailing, and general boating life, providing valuable insights for attendees.
Business and marketing opportunities
The Gothenburg Boat Show presents numerous opportunities for businesses in the marine industry. Exhibitors can:
- Showcase their latest products to a targeted audience of boating enthusiasts.
- Network with industry professionals and potential partners.
- Gain insights into market trends and consumer preferences.
- Participate in seminars to establish thought leadership in the boating community.
Exhibition facts and statistics
- 50,000 trade visitors from Sweden’s west coast
- 230 exhibitors showcasing innovations
- X% visitors are decision-makers (specific percentage not provided)
- 9 days of networking and development
Who attends?
- Boat owners – Individuals who own boats and are looking for accessories and upgrades.
- Fishing enthusiasts – People interested in fishing gear and techniques.
- Families – Families seeking recreational activities and family-friendly boating options.
- Beginners – Newcomers curious about boating and looking for guidance.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners quickly
- After-hours activities to foster informal connections
Innovation and technology highlights
- Award categories recognizing innovation in the boating industry
- Startup pavilion showcasing new companies and products
- Technology demonstrations highlighting the latest advancements in marine technology
Exhibitor strategy recommendations
- Leverage digital marketing to enhance visibility before and during the event.
- Engage with attendees through interactive displays and demonstrations.
- Collect leads and follow up post-event to convert interest into sales.
