Båtmässan 2025
Marketing Opportunity
Connect with industry leaders and potential customers while showcasing your products and services to a diverse audience.
Target Audience
About the event
Båtmässan, the Gothenburg Boat Show, is a premier international event that brings together boat owners, enthusiasts, and families to celebrate life at sea. With a wide array of boats, accessories, and daily seminars, this show caters to everyone from seasoned sailors to curious beginners.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days and schedule: 1-9 February 2025
- Opening times: Not specified
How to get here
Gothenburg is accessible via various transport options, including public transit and car. The venue offers ample parking, although specific details on parking costs and availability are not provided. Attendees are encouraged to arrive early to secure parking spaces.
Event theme and focus areas
The event focuses on enhancing the boating experience, covering themes such as sport fishing, sailing, outdoor life, and general boat life through various seminars and exhibitions.
Keynote speakers and expert panels
Specific keynote speakers and expert panels have not been detailed on the website.
Business and marketing opportunities
Båtmässan presents significant business opportunities for exhibitors and attendees alike. Participants can:
- Showcase new products and innovations to a targeted audience.
- Network with approximately 50,000 attendees, including potential customers and industry leaders.
- Attend daily seminars to gain insights into the latest trends in boating and marine technology.
- Establish partnerships with over 230 exhibiting companies.
Exhibition facts and statistics
- 50,000 trade visitors from Sweden’s west coast
- 230 exhibitors showcasing innovations
- X% visitors are decision-makers (not specified)
- 9 days of networking and development
Who attends?
- Boat owners – Individuals looking to upgrade or purchase new boats and accessories.
- Fishing enthusiasts – People interested in fishing gear, boats, and related activities.
- Families – Families seeking recreational activities and family-friendly boating options.
- Curious beginners – Newcomers to boating looking for information and guidance.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with industry professionals
- After-hours activities to foster informal connections
Innovation and technology highlights
- Award categories for innovative products (not specified)
- Startup pavilion showcasing emerging businesses (not specified)
- Technology demonstrations (not specified)
Exhibitor strategy recommendations
Exhibitors should focus on:
- Creating a strong digital presence to engage with potential attendees before and during the event.
- Utilizing social media to promote their participation and showcase their offerings.
- Networking actively during the event to build lasting business relationships.
