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March 13, 2026 Tourism, Leisure, Sports 138 days until event

Sportfiskemässan 2026

Marketing Opportunity

Discover new products, connect with industry leaders, and explore innovative fishing technologies at this premier event.

Target Audience

fishing enthusiasts industry professionals product manufacturers
Event Dates
March 13 - March 15, 2026
Location
Jönköping, Sweden
Elmia exhibition halls
Industry
Tourism, Leisure, Sports
Expected Attendees
16,892
Expected Exhibitors
Not specified
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About the event

Sportfiskemässan is the largest sportfishing fair in Sweden, attracting thousands of fishing enthusiasts. The event features the latest fishing products, engaging lectures, exciting competitions, and showcases sports fishing boats. It serves as a hub for networking and sharing insights about fishing and conservation.

When and where

  • Complete address: Elmia exhibition halls, Jönköping, Sweden
  • Event days and schedule: March 13-15, 2026
  • Opening times: Not specified

How to get here

Attendees can reach Elmia exhibition halls by car, with ample parking available. It is important to check if parking incurs a fee and to arrive early to secure a spot, as the event attracts a large number of visitors. Public transportation options may also be available, but specific details are not provided.

Event theme and focus areas

The event focuses on sportfishing, showcasing innovations in fishing gear, promoting fishing conservation, and providing educational opportunities through lectures and demonstrations.

Keynote speakers and expert panels

Details about keynote speakers and expert panels have not been specified but are expected to feature industry leaders and experts in sportfishing.

Business and marketing opportunities

Sportfiskemässan offers significant business potential for exhibitors and attendees alike. Businesses can:

  • Connect with over 16,000 fishing enthusiasts and industry professionals.
  • Showcase new products and innovations to a targeted audience.
  • Participate in engaging activities that enhance brand visibility.
  • Network with decision-makers and influencers in the sportfishing community.

Exhibition facts and statistics

  • 16,892 trade visitors from Sweden
  • Not specified exhibitors showcasing innovations
  • Not specified% visitors are decision-makers
  • 3 days of networking and development

Who attends?

  1. Fishing enthusiasts – Individuals passionate about sportfishing looking for the latest gear and techniques.
  2. Industry professionals – Representatives from fishing product manufacturers and retailers seeking to network and explore new opportunities.
  3. Conservation advocates – Individuals interested in sustainable fishing practices and conservation efforts.
  4. Families – Parents bringing children to participate in various activities designed for all ages.

Networking and partnering opportunities

  • VIP events for exclusive networking
  • Speed networking sessions to connect quickly with potential partners
  • After-hours activities to foster informal connections

Innovation and technology highlights

  • Awards for innovative fishing products
  • A startup pavilion showcasing new businesses in the fishing industry
  • Technology demonstrations featuring the latest fishing gear and equipment

Exhibitor strategy recommendations

  • Focus on creating an engaging booth experience that allows visitors to test products.
  • Utilize digital marketing strategies to promote participation before and during the event.
  • Leverage social media to connect with attendees and share live updates from the exhibition.