Noliamässan 2026
Marketing Opportunity
Discover unique products and connect with potential customers and partners in a vibrant setting.
Target Audience
About the event
Noliamässan is Sweden’s largest public fair, held every other year in Umeå and Piteå. This event, taking place from August 6 to August 10, 2026, focuses on three main themes: Food & Kitchen, House & Home, and Camping & the Outdoors. It offers a unique opportunity for visitors to explore innovative products and services while enjoying a vibrant atmosphere filled with inspiration and ideas.
When and where
- Piteå, Sweden
- August 6-10, 2026
- Daily opening times: 10:00 AM - 6:00 PM
How to get here
Visitors can reach Piteå by car, with ample parking available at the venue. Parking is free, and there are over 500 slots to accommodate attendees. Public transport options include local buses, which provide convenient access to the fairgrounds.
Event theme and focus areas
The fair is organized around three key themes:
- Food & Kitchen: Featuring a variety of food products, kitchen appliances, and culinary tools.
- House & Home: Showcasing home decor, furniture, and renovation solutions.
- Camping & the Outdoors: Offering outdoor gear, motorhomes, and leisure products.
Keynote speakers and expert panels
Information about keynote speakers and expert panels is not available at this time.
Business and marketing opportunities
Noliamässan presents significant business opportunities for exhibitors and attendees alike. The focused theme areas allow businesses to:
- Showcase their products to a targeted audience.
- Engage with potential customers and partners in a meaningful way.
- Network with industry professionals and decision-makers.
- Gain insights into market trends and consumer preferences.
Exhibition facts and statistics
- 50,000 trade visitors from 20+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 5 days of networking and development
Who attends?
- Homeowners – Individuals looking for home improvement solutions and decor.
- Food enthusiasts – Consumers interested in gourmet food and kitchen innovations.
- Outdoor adventurers – People seeking outdoor gear and camping solutions.
- Industry professionals – Businesses and suppliers looking to connect with potential clients.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to facilitate quick introductions
- After-hours activities to foster informal connections
Innovation and technology highlights
- Award categories for best products in each theme
- Startup pavilion showcasing emerging businesses
- Technology demonstrations featuring the latest innovations
Exhibitor strategy recommendations
To maximize impact at Noliamässan, exhibitors should:
- Develop a strong digital presence to attract visitors before and during the event.
- Utilize social media to engage with attendees and promote their participation.
- Offer interactive experiences at their booths to encourage visitor engagement and product demonstrations.
