Formex 2026
Marketing Opportunity
Discover new trends and products that can elevate your business offerings and connect with key industry players.
Target Audience
About the event
Formex is the most important trade fair in the Nordic region for interior design and lifestyle products. Established in 1960, this event gathers a wide range of exhibitors and visitors, providing a platform for networking, discovering new trends, and exploring innovative products in the design and interior industry.
When and where
- Complete address: Mässvägen 1, 125 30 Älvsjö, Stockholm, Sweden
- Event days: January 20-22, 2026
- Opening times: To be confirmed
How to get here
Stockholmsmässan is easily accessible by car, with ample parking available on-site. Parking fees may apply, and it is advisable to check availability in advance to ensure a smooth arrival. Public transport options include nearby metro and bus services, making it convenient for visitors traveling from different parts of Stockholm.
Event theme and focus areas
Formex showcases a diverse range of products including interior textiles, fashion, gifts, delicacies, and children’s products. The event also highlights current trends and offers workshops and presentations from industry experts.
Keynote speakers and expert panels
The event features influential speakers and panels that provide insights into the latest trends and innovations in the design industry, fostering knowledge sharing and inspiration among attendees.
Business and marketing opportunities
Formex presents numerous opportunities for businesses to enhance their market presence and build valuable connections. Attendees can:
- Connect with over 800 exhibitors showcasing the latest products.
- Network with industry professionals, including buyers, designers, and retailers.
- Attend workshops and presentations to gain insights into market trends.
- Explore potential partnerships and collaborations with emerging designers and established brands.
Exhibition facts and statistics
- 15,000 trade visitors from 30+ countries
- 800 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Buyers – Retailers looking for the latest products to stock in their stores.
- Designers – Professionals seeking inspiration and new materials for their projects.
- Retailers – Business owners interested in expanding their product offerings.
- Media representatives – Journalists and influencers covering trends in the design industry.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to facilitate quick introductions
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards recognizing outstanding design innovations
- A startup pavilion showcasing emerging talent
- Technology demonstrations highlighting the latest advancements in design and manufacturing
Exhibitor strategy recommendations
- Leverage social media to promote your presence at Formex and engage with potential visitors.
- Create visually appealing displays that highlight your products and brand story.
- Offer exclusive promotions or samples to attract attendees to your booth and encourage follow-up conversations.
