Formex 2026
Marketing Opportunity
Connect with national and international visitors and exhibitors to explore new business opportunities and trends.
Target Audience
About the event
Formex is a significant trade fair held in Stockholm, focusing on Nordic interior design, gifts, delicacies, and crafted products for children. Scheduled for January 20-22, 2026, this event attracts both national and international exhibitors and visitors, making it a vital platform for networking, discovering industry trends, and showcasing innovative products.
When and where
- Complete address: Stockholmsmässan, Stockholm, Sweden
- Event days and schedule: January 20-22, 2026
- Opening times: To be confirmed
How to get here
Stockholmsmässan is easily accessible by car, with ample parking available. Parking fees may apply, and it is advisable to check for availability in advance. Public transportation options include buses and trains that connect to the venue, making it convenient for attendees traveling from different parts of the city.
Event theme and focus areas
The event will feature a wide range of products including interior textiles, fashion, paper goods, and toys, with a strong emphasis on design and craftsmanship.
Keynote speakers and expert panels
While specific speakers have not been detailed, Formex typically hosts industry leaders and trend analysts who provide insights into current market trends and design innovations.
Business and marketing opportunities
Formex offers numerous business opportunities for exhibitors and attendees alike:
- Network with over 10,000 visitors from various sectors.
- Showcase products to key decision-makers in the interior design and retail industries.
- Participate in workshops and seminars to gain insights into market trends.
- Engage with potential partners and collaborators to expand business reach.
- Explore innovative product launches and unique design showcases.
Exhibition facts and statistics
- 10,000 trade visitors from 30+ countries
- 500 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Interior designers – Professionals seeking the latest trends and products for their projects.
- Retail buyers – Individuals looking to source unique products for their stores.
- Product manufacturers – Companies aiming to showcase their latest designs and innovations.
- Media representatives – Journalists and influencers covering industry trends and events.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to meet potential partners
- After-hours activities for informal connections
Innovation and technology highlights
- Awards for outstanding design and innovation
- Startup pavilion showcasing emerging designers
- Technology demonstrations of new products and solutions
Exhibitor strategy recommendations
- Develop a strong digital presence to attract visitors before the event.
- Utilize social media to engage with potential attendees and showcase products.
- Prepare marketing materials that highlight unique selling points and innovations to stand out at the fair.
