Nolia Trädgård
Marketing Opportunity
Discover valuable connections with local producers and gardening experts, enhancing your business's visibility in the gardening market.
Target Audience
About the event
Nolia Trädgård is a significant event for gardening enthusiasts in Sweden, taking place in Umeå. This fair offers inspiration, knowledge, and a marketplace for everything related to gardening, from seeds to garden furniture. With a focus on local products, it serves as a hub for both buyers and sellers in the gardening community.
When and where
- Complete address: Noliahallarna, Umeå, Sweden
- Event days and schedule: April 24-26, 2026
- Opening times: Not specified
How to get here
Attendees are encouraged to travel via train or bus to promote eco-friendly transportation. There are discounts available for train tickets, and several bus companies offer package deals that include transportation and entry to the fair. Parking details are not specified, so it is advisable to check local resources for availability and costs.
Event theme and focus areas
The event focuses on local gardening products, including seeds, seedlings, plants, and garden decorations. It also features educational sessions with expert speakers on various gardening topics.
Keynote speakers and expert panels
Notable speakers include:
- Sara Bäckmo - Expert on self-sufficient gardening
- Maj-Lis Pettersson - Specialist in plant protection
- Mariana Mattsson - Advocate for horticultural heritage
Business and marketing opportunities
Nolia Trädgård presents numerous opportunities for businesses:
- Engagement with a targeted audience: Approximately 8000 attendees are expected, providing a rich market for local producers and gardening businesses.
- Sales potential: With 88% of visitors making purchases, exhibitors can expect significant sales opportunities.
- Networking: The event facilitates connections with gardening enthusiasts, industry experts, and potential partners.
- Media exposure: Exhibitors can leverage the event’s visibility to reach broader audiences through various media channels.
Exhibition facts and statistics
- 8000 trade visitors from the four northernmost counties and Vasa, Finland
- 0 exhibitors showcasing innovations
- 88% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Garden enthusiasts – Individuals passionate about gardening, looking for new plants and ideas.
- Local producers – Farmers and gardeners showcasing their products and seeking to connect with consumers.
- Landscape designers – Professionals looking for inspiration and new products for their projects.
- Hobbyists – Casual gardeners interested in learning and exploring new gardening techniques.
Networking and partnering opportunities
- VIP events – Exclusive gatherings for key industry players.
- Speed networking sessions – Quick meetings to foster connections.
- After-hours activities – Opportunities for informal networking and relationship building.
Innovation and technology highlights
- Award categories – Recognition for outstanding garden designs and innovations.
- Startup pavilion – A dedicated space for new businesses to showcase their products.
- Technology demonstrations – Live presentations of the latest gardening tools and techniques.
Exhibitor strategy recommendations
- Enhance digital presence: Utilize social media and online marketing to attract visitors before and during the event.
- Engage with attendees: Offer workshops or demonstrations to draw in potential customers.
- Follow up post-event: Maintain connections made during the fair through newsletters or social media engagement.
