Nolia Trädgård 2026
Marketing Opportunity
Connect with passionate gardening enthusiasts and local producers to explore new market opportunities.
Target Audience
About the event
Nolia Trädgård is the largest garden fair in Northern Sweden, taking place in Umeå. This event attracts gardening enthusiasts from across the region, offering a platform for inspiration, education, and shopping for a wide range of gardening products. Visitors can explore seeds, plants, garden furniture, and more, making it a must-attend for anyone interested in gardening.
When and where
- Complete address: Noliahallarna, Umeå, Sweden
- Event days and schedule: April 24-26, 2026
- Opening times: Specific opening times are not provided.
How to get here
Attendees can reach Nolia Trädgård by train or bus, with environmentally friendly travel options available. There is a special offer providing a 50% discount on both the fair ticket and train fare. Additionally, several bus companies offer package deals that include transportation and entrance to the fair. Parking details are not specified, so attendees should plan accordingly.
Event theme and focus areas
The event focuses on local gardening products, including seeds, seedlings, plants, garden furniture, and decorations. It also features educational sessions and competitions, such as the balcony competition.
Keynote speakers and expert panels
This year, notable speakers include Sara Bäckmo, Maj-Lis Petterson, Erika Rosendahl, and Mariana Mattsson, who will share their expertise on various gardening topics.
Business and marketing opportunities
Nolia Trädgård presents significant business opportunities for exhibitors and sponsors. With approximately 8,000 attendees expected, businesses can:
- Showcase products to a targeted audience of gardening enthusiasts.
- Network with local producers and industry experts.
- Participate in workshops and presentations to enhance brand visibility.
- Leverage media coverage and promotional channels to reach a broader audience.
Exhibition facts and statistics
- 8000 trade visitors from the four northernmost counties and Vasa, Finland
- 0 exhibitors showcasing innovations
- 88% of visitors make purchases at the fair
- 3 days of networking and development
Who attends?
- Gardeners – Individuals passionate about gardening, from hobbyists to professionals.
- Landscape architects – Professionals seeking inspiration and new products for their projects.
- Home improvement retailers – Businesses looking to stock local gardening products and connect with suppliers.
- Environmental enthusiasts – Attendees interested in sustainable gardening practices and local produce.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards for best balcony designs
- A startup pavilion showcasing new gardening technologies
- Live demonstrations of innovative gardening tools and products
Exhibitor strategy recommendations
- Develop a strong digital presence to engage with attendees before and after the event.
- Utilize social media to promote your participation and connect with potential customers.
- Offer exclusive fair discounts to encourage immediate purchases and build customer loyalty.
