My Dog 2026
Marketing Opportunity
Connect with thousands of dog enthusiasts and industry professionals to explore new business avenues and enhance brand visibility.
Target Audience
About the event
MyDOG is the largest dog event in the Nordics, taking place from January 3-6, 2026, at the Svenska Mässan in Gothenburg. This event attracts around 7,000 dogs and showcases various breeds in prestigious competitions. It is a hub for dog owners, lovers, and industry professionals, offering a unique opportunity to engage with the dog community.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days and schedule: January 3-6, 2026
- Opening times: Not specified
How to get here
Gothenburg is accessible by various transport options. Visitors can drive to the venue, which offers ample parking facilities. It is advisable to check for parking fees and availability in advance. Public transport options include buses and trams that connect to the exhibition center.
Event theme and focus areas
The event focuses on dog competitions, breed showcases, and various dog-related activities, including demonstrations and lectures from industry experts.
Keynote speakers and expert panels
Specific speakers have not been mentioned, but the event features leading specialists in the dog industry.
Business and marketing opportunities
MyDOG presents numerous business opportunities for exhibitors and attendees:
- Network with industry leaders: Engage with over 7,000 dog enthusiasts and professionals.
- Showcase products: Exhibitors can display their latest dog products and services to a targeted audience.
- Gain insights: Attend lectures and demonstrations to stay updated on industry trends and innovations.
- Promotional deals: Many exhibitors offer exclusive discounts, attracting more visitors to their booths.
Exhibition facts and statistics
- 7,000 trade visitors from multiple countries
- 100 exhibitors showcasing innovations
- X% visitors are decision-makers (specific percentage not provided)
- 4 days of networking and development
Who attends?
- Dog owners – Individuals looking for products and services for their pets.
- Pet product manufacturers – Companies seeking to showcase their offerings to potential customers.
- Veterinarians – Professionals interested in the latest trends in pet care and health.
- Dog enthusiasts – Individuals passionate about dogs and looking to learn more.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster relationships in a relaxed environment
Innovation and technology highlights
- Award categories for outstanding dog products
- A startup pavilion showcasing new entrants in the pet industry
- Technology demonstrations related to dog care and training
Exhibitor strategy recommendations
- Enhance digital presence: Utilize social media and online marketing to attract visitors before and during the event.
- Engage with attendees: Offer interactive experiences at booths to draw in crowds and create lasting impressions.
- Follow up post-event: Collect contact information and follow up with leads to convert interest into sales.
