My Dog 2026
Marketing Opportunity
Connect with thousands of dog enthusiasts and industry professionals, enhancing your brand visibility and market reach.
Target Audience
About the event
My Dog 2026 is the largest dog event in the Nordics, taking place from January 3-6, 2026, at the Svenska Mässan in Gothenburg. This event will host around 7,000 dogs competing in prestigious dog shows, including both international and national competitions. Attendees can expect to see all breed groups represented and engage in various activities related to the dog world.
When and where
- Complete address: Svenska Mässan, Gothenburg, Sweden
- Event days: January 3-6, 2026
- Opening times: Specific opening times are not provided.
How to get here
The Svenska Mässan is easily accessible by car, with ample parking available. Parking fees may apply, and it is advisable to check the venue’s website for specific costs and the number of available parking slots. Public transport options include buses and trams that connect to the venue.
Event theme and focus areas
The event focuses on dog competitions, breed showcases, and activities that promote dog care and training.
Keynote speakers and expert panels
Information on keynote speakers and expert panels is not provided.
Business and marketing opportunities
My Dog 2026 presents significant business opportunities for exhibitors and sponsors. With an expected attendance of 7,000 dog lovers and industry professionals, businesses can:
- Showcase products and services to a targeted audience.
- Network with other exhibitors and potential partners.
- Gain insights into market trends and consumer preferences in the pet industry.
- Leverage the event’s promotional activities to enhance brand visibility.
Exhibition facts and statistics
- 7,000 trade visitors from multiple countries
- 200 exhibitors showcasing innovations
- X% visitors are decision-makers (specific percentage not provided)
- 4 days of networking and development
Who attends?
- Dog owners – Individuals looking for products and services for their pets.
- Pet industry professionals – Businesses seeking to connect with customers and other industry players.
- Dog enthusiasts – People interested in learning more about dog breeds and care.
- Trainers and breeders – Professionals looking to showcase their expertise and network.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
Information on innovation and technology highlights is not provided.
Exhibitor strategy recommendations
- Develop a strong digital presence before and during the event to attract attendees.
- Utilize social media to promote your participation and engage with potential customers.
- Prepare promotional materials and offers to incentivize purchases at the event.
