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Top 10 Largest Trade Fairs in Germany
The 10 largest trade fairs in Germany by expected visitors, from IAA Mobility in Munich to Internorga in Hamburg (2027-2028 editions). Visitor figures are estimates.
Germany is one of the world's biggest trade fair countries. Hannover, Düsseldorf, Cologne, Munich and Leipzig all run large exhibition centres year-round, and many industries hold their flagship fair on German ground. Below are the 10 largest upcoming trade fairs in Germany, ranked by expected visitors from our directory of more than 4,600 exhibitions. Each entry links to its full Brightfairs page with dates, venue and organiser details.
In this list
Ranked by organiser-estimated visitors. How we ranked these ↓
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Automotive & Mobility
Number 1: IAA Mobility 2027
- When
- 7–12 September 2027
- Where
- Munich, Germany
- Expected visitors (estimate)
- about 500,000
The biggest event on the German calendar by expected visitors. IAA Mobility takes over Munich for a week and covers cars, but also bikes, charging, software and urban transport. If your business touches how people and goods move, this is where the industry shows its direction.
See dates, venue and organiser → -
Agriculture
Number 2: Agritechnica 2027
- When
- 14–20 November 2027
- Where
- Hannover, Germany
- Expected visitors (estimate)
- about 480,000
The world's reference fair for agricultural machinery, held in Hannover. Manufacturers launch new tractors, harvesters and farm technology here, and buyers come from well over a hundred countries. Plan early: Hannover hotels fill up months ahead.
See dates, venue and organiser → -
Publishing
Number 3: Leipziger Buchmesse 2027
- When
- 18–21 March 2027
- Where
- Leipzig, Germany
- Expected visitors (estimate)
- about 310,000
Germany's spring book fair. Publishers, agents, authors and booksellers meet in Leipzig, and the public comes too, which explains the very large visitor figure. For rights and licensing talks, the trade days matter more than the weekend crowds.
See dates, venue and organiser → -
Marine & Water Sports
Number 4: boot Düsseldorf 2027
- When
- 23–31 January 2027
- Where
- Dusseldorf, Germany
- Expected visitors (estimate)
- about 200,000
The largest boat and water sports show in the calendar, running nine days in January. Yachts, equipment, marine engines and diving gear all share the Düsseldorf halls, which makes it the natural launch point for the new boating season.
See dates, venue and organiser → -
Fitness & Wellness
Number 5: FIBO 2027
- When
- 8–11 April 2027
- Where
- Cologne, Germany
- Expected visitors (estimate)
- about 180,000
The leading fair for fitness, wellness and health in Cologne. Equipment makers, studio chains, nutrition brands and fitness-tech start-ups all exhibit. It is the place to see where gyms and home training are heading next.
See dates, venue and organiser → -
Printing & Packaging
Number 6: drupa 2028
- When
- 9–17 May 2028
- Where
- Dusseldorf, Germany
- Expected visitors (estimate)
- about 150,000
The industry's flagship fair for print and packaging technology, held every few years in Düsseldorf. The next edition is in 2028, so it is further out than the rest of this list, but exhibitors tend to book stand space long before the doors open.
See dates, venue and organiser → -
Food & Beverage
Number 7: Anuga 2027
- When
- 9–13 October 2027
- Where
- Cologne, Germany
- Expected visitors (estimate)
- about 150,000
One of the largest food and beverage trade fairs anywhere, with an exhibitor count far above most other fairs on this list. Cologne turns into a global sourcing market for retailers, wholesalers and food-service buyers every other year.
See dates, venue and organiser → -
Dental
Number 8: IDS 2027
- When
- 16–20 March 2027
- Where
- Cologne, Germany
- Expected visitors (estimate)
- about 140,000
The International Dental Show, the central meeting for dental technology, materials and equipment. Held in Cologne every two years, it is where manufacturers present new products to dentists, labs and distributors.
See dates, venue and organiser → -
Textile Machinery
Number 9: ITMA 2027
- When
- 16–22 September 2027
- Where
- Hannover, Germany
- Expected visitors (estimate)
- about 110,000
The textile and garment technology show, taking place in Hannover in 2027. It is the main stage for spinning, weaving, knitting and finishing machinery, with a growing focus on sustainable production.
See dates, venue and organiser → -
Hospitality & Food Service
Number 10: Internorga 2027
- When
- 12–16 March 2027
- Where
- Hamburg, Germany
- Expected visitors (estimate)
- about 85,000
Hamburg's trade fair for hotels, restaurants, catering and bakeries. Smaller than the others here, but with a strong buyer audience from the food-service trade, which makes it a good fit for suppliers who want decision-makers rather than crowds.
See dates, venue and organiser →
Not sure which fair fits your business?
Answer a few quick questions and we will match you with trade fairs that suit your industry, budget and goals.
Which of these should you visit or exhibit at?
Size is not the same as fit. A fair with half a million visitors can be a poor match if only a small share of them buy what you sell. Before you pick one, ask three questions:
- Who attends? Check whether the fair is mainly trade visitors or open to the public. Several of the largest fairs here have public days, which inflates the headline number.
- How early do you need to book? Stand space and hotels for the biggest fairs go first. For autumn 2027 events, start planning at least 12 months ahead.
- Is a smaller fair better? Often yes. A focused fair with 20,000 qualified buyers can deliver more than a giant one. Browse all exhibitions in Germany to compare.
Planning your trip
Most German fairs run on the same rhythm: trade visitor days first, public days last. Book accommodation in the city or a nearby town as soon as dates are confirmed, and check public transport links from the nearest airport. Dates and venues change occasionally, so always confirm on the organiser’s official website.
Want to see more? Explore all exhibitions in Germany, or use the exhibition matcher to find fairs that fit your industry.