Uphandlingsdagarna 2027
Uphandlingsdagarna is Sweden's premier trade show for public procurement, bringing together key players from the public sector to network and share insights.
About the event
Uphandlingsdagarna is Sweden’s premier trade show for public procurement, bringing together key players from the public sector to network and share insights. For over 20 years, this event has served as a vital platform for professionals involved in public procurement, showcasing the latest innovations and trends in the industry.
Attendees can expect a rich program featuring over 200 speakers and 250 exhibitors. The event facilitates a dynamic environment for knowledge exchange, networking, and collaboration, making it an essential gathering for public sector professionals.
The 2027 edition promises to build on the success of previous years, with even more innovations and business opportunities. Participants will have access to cutting-edge solutions and insights from industry leaders, making it an essential event for anyone involved in public procurement and purchasing.
When and where
- Dates
- -
- Venue
- Kista Mässan
- Location
- Stockholm , Sweden
- Nearest Airport
- Stockholm Arlanda Airport (30 km)
Opening Hours
- Thursday, 27 January 2027: 09:00 - 17:00
- Friday, 28 January 2027: 09:00 - 17:00
How to get here
By Car
Kista Mässan is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Uphandlingsdagarna 2027 will spotlight:
- Public Procurement
- Digitalization in Public Sector
Business and marketing opportunities
This event offers unparalleled business opportunities for companies looking to engage with public sector buyers and decision-makers.
- High-value networking: Connect with 4,600+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Sweden market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Healthcare & Medical Technology market
Who attends?
- Public Sector Buyers
- Procurement Professionals
Exhibitor strategy recommendations
Maximize your ROI at Uphandlingsdagarna 2027:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #Uphandlingsdagarna2027
- Measure ROI against your pre-event goals
- Plan improvements for next year