The Scottish Motorcycle Show 2026
The Scottish Motorcycle Show is Scotland's largest motorcycle event, showcasing the latest models and major manufacturers.
About the event
The Scottish Motorcycle Show is Scotland’s largest motorcycle event, showcasing the latest models and major manufacturers. First launched in 2000, this event has grown to become a key gathering for motorcycle enthusiasts and industry professionals.
At the event, attendees can expect to see hundreds of exhibitors, including major motorcycle brands, and participate in live action shows featuring renowned riders. The show attracts over 15,000 visitors each year, making it a significant event in the motorcycle calendar.
Special features include live performances, celebrity appearances, and the opportunity to meet industry legends like Charley Boorman. This event is not only a showcase of the latest motorcycle innovations but also a networking hub for professionals in the industry.
When and where
- Dates
- -
- Venue
- Royal Highland Centre
- Location
- Edinburgh , United Kingdom
- Nearest Airport
- Edinburgh Airport (5 km)
Opening Hours
- Saturday, 7 March 2026: 09:00 - 17:00
- Sunday, 8 March 2026: 09:00 - 17:00
How to get here
By Car
Royal Highland Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
Event themes and focus areas
The Scottish Motorcycle Show 2026 will spotlight:
- Motorcycle Innovations
Business and marketing opportunities
Exhibitors can connect with over 15,000 motorcycle enthusiasts and industry professionals, making it a prime opportunity for business growth.
- High-value networking: Connect with 15,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Transport, Logistics & Mobility market
Who attends?
- Motorcycle enthusiasts
- Industry professionals
Exhibitor strategy recommendations
Maximize your ROI at The Scottish Motorcycle Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #ScottishMotorcycleShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year