The Pub Show 2026
The Pub Show is the ultimate business event for the UK pub industry, bringing together industry leaders and suppliers.
About the event
The Pub Show is the UK’s largest trade show for the pub industry, taking place from March 30 to April 1, 2026, at ExCeL London. This event brings together over 2,000 independent and pub chain leaders, making it a premier gathering for professionals in the sector. Attendees can expect to sip, sample, and source products from more than 50 dedicated exhibitors, gaining insights into the latest trends and innovations shaping the future of the pub industry.
During the three-day event, participants will have the opportunity to engage with 40+ expert speakers who will share their knowledge on various topics, including challenges and strategies relevant to the industry. The Pub Show is co-located with Food, Drink & Hospitality Week, providing attendees with access to multiple events and a broader networking platform.
Keynote speakers and expert panels
Adam Handling MBE (UK) - “Innovations in Pub Cuisine”
Emma McClarkin OBE (UK) - “Sustainability in the Pub Sector”
Alison Battisby (UK) - “Social Media Strategies for Pubs”
Over 40 sessions covering industry trends, challenges, and actionable insights will be available, with CPD credits offered.
Special features
- Unique competitions such as the Pub Quiz in partnership with Hashtag Hosts
- Interactive tastings and product demonstrations
- Networking opportunities designed to foster long-term business relationships
Featured exhibitors and innovations
- Major Beverage Suppliers will showcase their latest products and innovations.
- Pub Tech Companies will present cutting-edge solutions for the hospitality industry.
When and where
- Dates
- -
- Venue
- ExCeL
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Monday, 30 March 2026: 09:00 - 17:00
- Tuesday, 31 March 2026: 09:00 - 17:00
- Wednesday, 1 April 2026: 09:00 - 17:00
How to get here
By Car
ExCeL is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
The Pub Show 2026 will spotlight:
- Future of Drinks
Business and marketing opportunities
This event offers unparalleled networking opportunities and insights into the latest trends in the pub sector.
- High-value networking: Connect with 2,000+ professionals from 10+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Food & Beverage market
Who attends?
- Pub Owners
- Beverage Suppliers
Exhibitor strategy recommendations
Maximize your ROI at The Pub Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #ThePubShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year