The Cake and Bake Show 2026
The Cake and Bake Show is the UK's premier event for baking enthusiasts and professionals, showcasing the latest trends and innovations in cake decorating and sugar craft.
About the event
The Cake and Bake Show is the UK’s premier event for baking enthusiasts and professionals, showcasing the latest trends and innovations in cake decorating and sugar craft. First launched in 2013, this event has grown significantly, attracting thousands of visitors each year.
Attendees can expect a vibrant atmosphere filled with live demonstrations from celebrity bakers, hands-on masterclasses, and an impressive array of exhibitors showcasing the latest products and innovations in the baking industry. With over 10,000 expected visitors, this event provides an unparalleled platform for networking and business growth.
In addition to the main attractions, the show features unique competitions such as the Festive Cake Competition and the Gingerbread Competition, drawing participation from top cake artists across the UK. The event not only highlights the creativity and skill within the baking community but also serves as a hub for industry insights and trends.
When and where
- Dates
- -
- Venue
- Olympia Exhibition Centre
- Location
- London , United Kingdom
- Nearest Airport
- Heathrow Airport (20 km)
Opening Hours
- Thursday, 26 November 2026: 09:00 - 17:00
How to get here
By Car
Olympia Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
The Cake and Bake Show 2026 will spotlight:
- Baking Techniques
- Cake Decorating
Business and marketing opportunities
This event offers substantial business opportunities for exhibitors to connect with a dedicated audience of baking professionals and enthusiasts.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Food & Beverage market
Who attends?
- Bakers
- Culinary Professionals
Exhibitor strategy recommendations
Maximize your ROI at The Cake and Bake Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #TheCakeAndBakeShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year