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Consumer Goods & Lifestyle

The Baby Show 2026

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The Baby Show is the UK's largest event dedicated to pregnancy and parenting, offering a comprehensive range of products and expert advice.

About the event

The Baby Show is the UK’s largest event dedicated to pregnancy and parenting, offering a comprehensive range of products and expert advice. First launched over 20 years ago, this event has become a staple for new and expecting parents seeking the best products and guidance for their families.

At The Baby Show, attendees can expect to explore over 350 leading brands and more than 1000 products, including buggies, car seats, and nursery essentials. The event features live talks and demonstrations from industry experts, ensuring that visitors leave with valuable insights and knowledge.

Special features include a Buggy Testing Track, where attendees can trial different buggies and travel systems, as well as family-friendly amenities such as baby changing areas and feeding cafes. The Baby Show is a must-visit for anyone in the parenting community.

Who attends?

10,000+ Trade Visitors · 25+ countries
350+ Exhibitors
70% Decision-Makers
Expecting Parents
New Parents

When and where

Dates
Venue ExCeL
Location London , United Kingdom
Nearest Airport London City Airport (5 km)
Opening Hours
  • Friday 09:30 – 17:00
  • Saturday 09:30 – 17:30
  • Sunday 09:30 – 17:00

How to get here

By Car ExCeL is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • DLR
  • Bus

Event themes and focus areas

Parenting Tips
Baby Safety

Business and marketing opportunities

This event presents a unique platform for brands to connect with new and expecting parents, showcasing over 1000 products and offering exclusive discounts.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into United Kingdom market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

The Baby Show will take place from March 6-8, 2026.

How do I register?

Tickets can be purchased through the official website.