The Baby Show 2026
The Baby Show is the UK's largest event dedicated to pregnancy and parenting, showcasing thousands of products from over 300 trusted brands.
About the event
The Baby Show is the UK’s largest event dedicated to pregnancy and parenting, showcasing thousands of products from over 300 trusted brands. First launched to support new and expecting parents, this event has grown significantly, becoming a key platform for industry leaders and small businesses alike.
Attendees can expect a vibrant atmosphere filled with opportunities to test, try, and buy a wide range of baby and maternity products. With expert advice available, as well as live demonstrations, this event is designed to help parents make informed decisions about their purchases.
Special features include expert talks covering essential topics such as baby safety and parenting tips, along with a Buggy Testing Track where attendees can trial different buggies and travel systems. The Baby Show is a must-attend event for anyone involved in the baby products sector.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
- Nearest Airport
- Birmingham Airport (5 km)
Opening Hours
- Friday, 8 May 2026: 09:30 - 17:00
- Saturday, 9 May 2026: 09:30 - 17:30
- Sunday, 10 May 2026: 09:30 - 17:00
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Train
- Bus
Event themes and focus areas
The Baby Show 2026 will spotlight:
- Baby Safety
- Parenting Tips
- Product Demos
Business and marketing opportunities
This event offers unparalleled access to a diverse audience of new and expecting parents, providing exhibitors with a unique platform to showcase their products.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market
Who attends?
- Expecting Parents
- New Parents
Exhibitor strategy recommendations
Maximize your ROI at The Baby Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #TheBabyShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year