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Tourism, Leisure, Sports 16 days until event

Sportfiskemässan 2026

Sportfiskemässan is Sweden's largest sportfishing fair, showcasing the latest products and innovations in the sportfishing industry.

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About the event

Sportfiskemässan is Sweden’s largest sportfishing fair, showcasing the latest products and innovations in the sportfishing industry. First launched in 2000, this event has grown to become a key platform for fishing enthusiasts and professionals alike.

At the event, attendees can explore a wide range of fishing products, attend informative lectures, watch engaging fishing films, and participate in exciting competitions. With over 300 exhibitors expected, Sportfiskemässan offers a comprehensive experience for all attendees, from beginners to seasoned professionals.

Special features include workshops on sustainable fishing practices and opportunities to meet industry experts. The event is not only significant for its size but also for its commitment to promoting responsible fishing and conservation efforts within the sportfishing community.

When and where

Dates
-
Venue
Elmia exhibition halls
Location
Jönköping , Sweden
Nearest Airport
Jönköping Airport (10 km)

Opening Hours

  • Friday, 13 March 2026: 09:00 - 17:00
  • Saturday, 14 March 2026: 09:00 - 17:00
  • Sunday, 15 March 2026: 09:00 - 17:00

How to get here

By Car

Elmia exhibition halls is easily accessible from major highways.

Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.

Public Transport

The venue is well-connected by public transport:

  • Bus

Event themes and focus areas

Sportfiskemässan 2026 will spotlight:

  • Sustainable fishing practices
  • Latest fishing technologies

Business and marketing opportunities

This event offers unique business opportunities for exhibitors to connect with a large audience of fishing enthusiasts and industry professionals.

  • High-value networking: Connect with 10,000+ professionals from 25+ countries
  • Decision-maker access: 70% of attendees have purchasing authority
  • Market intelligence: Gain insights into Sweden market trends
  • Lead generation: Capture qualified leads from professionals actively seeking solutions
  • Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
10,000
Trade Visitors from 25+ countries
300
Exhibitors Showcasing Innovations
70%
Visitors are Decision-Makers

Who attends?

  • Sportfishing enthusiasts
  • Industry professionals

Exhibitor strategy recommendations

Maximize your ROI at Sportfiskemässan 2026:

Before the event:

  • Launch pre-event marketing 6-8 weeks in advance
  • Schedule meetings with key prospects through the event platform
  • Optimize your listing in the event directory
  • Set measurable goals (leads, meetings, partnerships)

During the event:

  • Create interactive booth experiences with live demonstrations
  • Staff your booth with engaging, knowledgeable team members
  • Use QR codes and digital tools for lead capture
  • Attend networking sessions and educational programs

After the event:

  • Follow up with leads within 48 hours
  • Share event highlights on social media using #Sportfiskemassan2026
  • Measure ROI against your pre-event goals
  • Plan improvements for next year