The Yacht Market.com Southampton Boat Show 2026
The Yacht Market.com Southampton Boat Show is the UK's flagship boating and watersports festival, showcasing a wide range of boats and related products.
About the event
The Yacht Market.com Southampton Boat Show is the UK’s premier event for the boating and watersports sector. First launched over 50 years ago, this show has become a staple for boating enthusiasts and industry professionals alike. Attendees can expect a vibrant atmosphere with over 100,000 visitors and 300 exhibitors showcasing the latest in marine technology and products.
At the event, visitors will have the opportunity to explore a wide range of boats, participate in water sports, and enjoy live performances. The show is designed to cater to all ages, featuring activities for families and exciting demonstrations on the water.
Special features of the Southampton Boat Show include live entertainment, celebrity appearances, and unique networking opportunities, making it a must-attend event for anyone involved in the marine industry.
When and where
- Dates
- -
- Venue
- Mayflower Park / Town Quay
- Location
- Southampton , United Kingdom
- Nearest Airport
- Southampton Airport (6 km)
Opening Hours
- Friday, 18 September 2026: 09:00 - 17:00
- Saturday, 19 September 2026: 09:00 - 17:00
- Sunday, 20 September 2026: 09:00 - 17:00
- Monday, 21 September 2026: 09:00 - 17:00
- Tuesday, 22 September 2026: 09:00 - 17:00
- Wednesday, 23 September 2026: 09:00 - 17:00
- Thursday, 24 September 2026: 09:00 - 17:00
- Friday, 25 September 2026: 09:00 - 17:00
- Saturday, 26 September 2026: 09:00 - 17:00
- Sunday, 27 September 2026: 09:00 - 17:00
How to get here
By Car
Mayflower Park / Town Quay is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
- Train
Event themes and focus areas
The Yacht Market.com Southampton Boat Show 2026 will spotlight:
- Boating Innovations
Business and marketing opportunities
This event offers significant business opportunities with over 100,000 visitors annually, making it a prime platform for brand exposure.
- High-value networking: Connect with 100,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Boating enthusiasts
- Industry professionals
Exhibitor strategy recommendations
Maximize your ROI at The Yacht Market.com Southampton Boat Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #SouthamptonBoatShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year