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Food & Beverage & Tourism, Leisure, Sports 364 days until event

ScotHot 2027

ScotHot is Scotland's premier event for the foodservice and hospitality industry.

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About the event

ScotHot is Scotland’s premier trade show for the foodservice and hospitality sector. First launched in 2027, this event has quickly become a must-attend for professionals in the industry. Attendees can expect a vibrant atmosphere filled with opportunities to connect with over 250 exhibitors and 7,500 attendees, showcasing the latest trends and innovations in food, drink, and hospitality.

At ScotHot, visitors will have the chance to network with key players in the industry, attend informative sessions, and explore a wide range of products and services. The event’s focus on quality and scale makes it a significant gathering for anyone involved in the hospitality and tourism sectors.

Special features of the event include the Innovation Awards, which recognize outstanding contributions to the industry, and a variety of networking opportunities designed to foster collaboration and idea-sharing among attendees.

When and where

Dates
-
Venue
Scottish Exhibition and Conference Center
Location
Glasgow , United Kingdom
Nearest Airport
Glasgow International Airport (12 km)

Opening Hours

  • Friday, 24 February 2027: 09:00 - 17:00
  • Saturday, 25 February 2027: 09:00 - 17:00

How to get here

By Car

Scottish Exhibition and Conference Center is easily accessible from major highways.

Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.

Public Transport

The venue is well-connected by public transport:

  • Metro
  • Bus

Event themes and focus areas

ScotHot 2027 will spotlight:

  • Foodservice Innovation
  • Sustainable Practices

Business and marketing opportunities

Meet and do business with the largest gathering of hospitality and tourism buyers in Scotland.

  • High-value networking: Connect with 7,500+ professionals from 25+ countries
  • Decision-maker access: 70% of attendees have purchasing authority
  • Market intelligence: Gain insights into United Kingdom market trends
  • Lead generation: Capture qualified leads from professionals actively seeking solutions
  • Brand visibility: Enhance your presence in the Food & Beverage market
7,500
Trade Visitors from 25+ countries
250
Exhibitors Showcasing Innovations
70%
Visitors are Decision-Makers

Who attends?

  • Hospitality professionals
  • Foodservice buyers

Exhibitor strategy recommendations

Maximize your ROI at ScotHot 2027:

Before the event:

  • Launch pre-event marketing 6-8 weeks in advance
  • Schedule meetings with key prospects through the event platform
  • Optimize your listing in the event directory
  • Set measurable goals (leads, meetings, partnerships)

During the event:

  • Create interactive booth experiences with live demonstrations
  • Staff your booth with engaging, knowledgeable team members
  • Use QR codes and digital tools for lead capture
  • Attend networking sessions and educational programs

After the event:

  • Follow up with leads within 48 hours
  • Share event highlights on social media using #ScotHot2027
  • Measure ROI against your pre-event goals
  • Plan improvements for next year