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Consumer Goods & Lifestyle 343 days until event

SANA Beauty 2027

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SANA Beauty is the premier international exhibition dedicated to the natural beauty and personal care industries, taking place in Bologna, Italy.

About the event

SANA Beauty is Italy’s premier trade show for the natural beauty and personal care sector. First launched in 2027, this event has quickly become a vital platform for industry professionals to explore the latest trends and innovations in natural beauty.

Attendees can expect to engage with over 300 exhibitors showcasing cutting-edge products and services, participate in workshops, and network with decision-makers in the industry. The event focuses on sustainability and ethical practices, attracting a diverse audience from over 25 countries.

Special features include innovation awards and opportunities for professional networking, making SANA Beauty a must-attend event for those in the natural beauty sector.

Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Beauty Industry Professionals
Retail Buyers

When and where

Dates –
Venue Bologna Exhibition Centre
Location Bologna , Italy
Nearest Airport Bologna Guglielmo Marconi Airport (6 km)
Opening Hours
  • Monday 09:00 – 17:00
  • Tuesday 09:00 – 17:00
  • Wednesday 09:00 – 17:00

How to get here

By Car Bologna Exhibition Centre is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Sustainability in Beauty
Natural Ingredients

Business and marketing opportunities

This event offers significant business opportunities for brands and professionals in the natural beauty sector, focusing on sustainability and innovation.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

February 21-23, 2027

How do I register?

Visit our registration page at http://www.sana.it/register