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Consumer Goods & Lifestyle 200 days until event

Salone Franchising Milano 2026

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Salone Franchising Milano is Italy's premier franchise and retail exhibition, connecting industry professionals and fostering innovation.

About the event

Salone Franchising Milano is Italy’s premier trade show for the franchising and retail sector. First launched in 1980, this event has grown to become a key platform for professionals looking to connect, innovate, and expand their business networks. With an expected attendance of over 10,000 industry professionals and 300 exhibitors, the event is a significant opportunity for networking and collaboration.

At the event, attendees can expect a diverse range of exhibitors showcasing the latest trends and innovations in franchising. The exhibition features informative sessions, workshops, and networking opportunities designed to foster collaboration and drive business growth.

Special features of the event include dedicated networking sessions and awards recognizing outstanding contributions to the franchising sector. As the largest event of its kind in Italy, Salone Franchising Milano is a must-attend for anyone involved in the franchise and retail industries.

Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Franchise Owners
Retail Professionals

When and where

Dates –
Venue MiCo - Milano Congressi
Location Milan , Italy
Nearest Airport Milano Malpensa Airport (45 km)
Opening Hours
  • Wednesday 09:00 – 17:00

How to get here

By Car MiCo - Milano Congressi is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Franchise Development
Retail Innovation

Business and marketing opportunities

This event provides a unique platform for businesses to network, explore new opportunities, and showcase their brands to a targeted audience.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

October 1, 2026

How do I register?

Visit our registration page on the official website.