Photo London 2026
Photo London is the UK's leading international fair for photography and image-based art, showcasing the best of the past, present, and future of photography.
About the event
Photo London 2026 is the UK’s leading international fair for photography and image-based art. For over six years, this event has showcased the best of the past, present, and future of photography, attracting a diverse audience of art enthusiasts, collectors, and industry professionals.
Attendees can expect a vibrant atmosphere filled with exhibitions from renowned galleries and emerging artists. The fair will feature talks, screenings, and networking opportunities, making it a must-visit for anyone involved in the photography and art sectors.
This year’s event will take place at the iconic Somerset House, which offers a unique backdrop for the fair. The move to this historic venue signifies a new chapter for Photo London, enhancing the experience for both exhibitors and attendees.
When and where
- Dates
- -
- Venue
- Somerset House
- Location
- London , United Kingdom
- Nearest Airport
- Heathrow Airport (20 km)
Opening Hours
- Thursday, 14 May 2026: 09:00 - 17:00
- Friday, 15 May 2026: 09:00 - 17:00
- Saturday, 16 May 2026: 09:00 - 17:00
- Sunday, 17 May 2026: 09:00 - 17:00
How to get here
By Car
Somerset House is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Photo London 2026 will spotlight:
- Photography Trends
- Art Market Insights
Business and marketing opportunities
Exhibitors gain direct access to a diverse audience of collectors, curators, and institutions, enhancing their visibility in the art market.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market
Who attends?
- Photographers
- Art Collectors
- Curators
Exhibitor strategy recommendations
Maximize your ROI at Photo London 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #PhotoLondon2026
- Measure ROI against your pre-event goals
- Plan improvements for next year