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Consumer Goods & Lifestyle

Passione Giappone 2026

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Passione Giappone is an immersive event celebrating Japanese culture, featuring traditional products and entertainment.

About the event

Passione Giappone is Italy’s premier event dedicated to Japanese culture. This annual trade show attracts thousands of attendees interested in traditional Japanese products, arts, and ceremonies. With over 300 exhibitors showcasing their offerings, attendees can expect a rich experience filled with cultural insights and networking opportunities.

The event features a variety of activities, including traditional ceremonies, performances, and workshops, making it a unique platform for cultural exchange. It serves as a vital hub for businesses looking to connect with consumers and industry professionals passionate about Japanese culture.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Cultural Enthusiasts
Retail Buyers

When and where

Dates –
Venue Fiera di Vicenza
Location Vicenza , Italy
Nearest Airport Verona Airport (60 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00

How to get here

By Car Fiera di Vicenza is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Bus
  • Train
Get Directions →

Event themes and focus areas

Japanese Culture
Traditional Arts

Business and marketing opportunities

This event offers significant business opportunities for exhibitors and sponsors looking to engage with a culturally diverse audience.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market
Register as Visitor → Exhibitor Packages →

Frequently asked questions

When is the event?

March 2026

How do I register?

Visit our registration page at http://eventopassionegiappone.it/vicenza/register