Skip to main content
Consumer Goods & Lifestyle 241 days until event

Passione Giappone 2026

👁 534 views 4.7 (150 reviews)

Passione Giappone is an immersive event celebrating Japanese culture, featuring traditional products and ceremonies.

About the event

Passione Giappone is Italy’s premier trade show dedicated to Japanese culture. First launched in 2024, this event showcases a wide range of traditional products and offers attendees an opportunity to experience authentic Japanese ceremonies. With an expected attendance of over 10,000 visitors and participation from around 300 exhibitors, this event serves as a vital networking platform for businesses and cultural enthusiasts alike.

This vibrant celebration will take place at the Bologna Exhibition Centre, making it a key event in the cultural calendar. Attendees can expect a rich entertainment program, including traditional performances and ceremonies that highlight the beauty of Japanese culture.


Keynote speakers and expert panels

Taro Yamada (Japan/University of Tokyo) - “The Art of Japanese Ceramics”
Hana Suzuki (Italy/Japanese Cultural Institute) - “Understanding Japanese Tea Ceremony”
Kenji Nakamura (Japan/Japanese Arts Council) - “Traditional Japanese Music”

Over 15 sessions covering various aspects of Japanese culture, with CPD/continuing education credits available.

Special features

  • Unique competitions showcasing traditional Japanese arts
  • Special pavilions dedicated to regional Japanese cultures
  • First-time features such as virtual reality experiences of Japan
  • Celebrity appearances from renowned Japanese artists
  • Unique networking formats including cultural exchange workshops
  • Sakura Crafts - Showcasing handcrafted Japanese textiles
  • Nihon Sake Co. - Launching a new line of premium sake
  • Tokyo Art Gallery - Featuring contemporary Japanese art pieces

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Cultural Enthusiasts
Retail Buyers

When and where

Dates
Venue Bologna Exhibition Centre
Location Bologna , Italy
Nearest Airport Bologna Guglielmo Marconi Airport (6 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00

How to get here

By Car Bologna Exhibition Centre is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Japanese Culture

Business and marketing opportunities

This event provides a unique platform for businesses to connect with a diverse audience interested in Japanese culture and products.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

November 11-13, 2026

How do I register?

Visit our registration page at http://eventopassionegiappone.it/bologna/register