Passione Giappone 2026

About the event

Passione Giappone is Italy’s premier trade show dedicated to Japanese culture. First launched in 2024, this event showcases a wide range of traditional products and offers attendees an opportunity to experience authentic Japanese ceremonies. With an expected attendance of over 10,000 visitors and participation from around 300 exhibitors, this event serves as a vital networking platform for businesses and cultural enthusiasts alike.

This vibrant celebration will take place at the Bologna Exhibition Centre, making it a key event in the cultural calendar. Attendees can expect a rich entertainment program, including traditional performances and ceremonies that highlight the beauty of Japanese culture.

Keynote speakers and expert panels

Taro Yamada (Japan/University of Tokyo) - “The Art of Japanese Ceramics”
Hana Suzuki (Italy/Japanese Cultural Institute) - “Understanding Japanese Tea Ceremony”
Kenji Nakamura (Japan/Japanese Arts Council) - “Traditional Japanese Music”

Over 15 sessions covering various aspects of Japanese culture, with CPD/continuing education credits available.

Special features

• Unique competitions showcasing traditional Japanese arts
• Special pavilions dedicated to regional Japanese cultures
• First-time features such as virtual reality experiences of Japan
• Celebrity appearances from renowned Japanese artists
• Unique networking formats including cultural exchange workshops

Featured exhibitors and innovations

• Sakura Crafts - Showcasing handcrafted Japanese textiles
• Nihon Sake Co. - Launching a new line of premium sake
• Tokyo Art Gallery - Featuring contemporary Japanese art pieces