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Consumer Goods & Lifestyle

Novafleur 2025

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Novafleur is the premier trade show for the flower industry in France, bringing together professionals from floristry, decoration, and horticulture.

About the event

Novafleur is France’s leading trade show for the flower industry, taking place annually in Tours. With over 10,000 expected attendees, it serves as a vital meeting point for florists, suppliers, and industry professionals. Attendees can explore the latest trends, innovations, and products in cut flowers, plants, and floral decoration. The event also features competitions like the Coupe Oasis®, enhancing its prestige and attracting top talent from the industry.

The event will be held at the Parc des Expositions de Tours, which offers excellent accessibility and facilities for exhibitors and visitors alike. The region, known as the “Garden of France,” provides a beautiful backdrop for this important industry gathering.

Special features include live demonstrations by international floral masters and the Coupe Oasis® competition, which showcases the creativity and skills of florists. This combination of activities makes Novafleur a must-attend event for anyone in the flower industry.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Florists
Flower Industry Professionals

When and where

Dates
Venue Parc des expositions de Tours
Location Tours , France
Nearest Airport Tours Val de Loire Airport (10 km)
Opening Hours
  • Sunday 09:00 – 18:00
  • Monday 09:00 – 18:00

How to get here

By Car Parc des expositions de Tours is accessible from major highways. Parking: 500 spaces · Free.
Public Transport
  • Bus

Event themes and focus areas

Floral Design
Sustainable Practices

Business and marketing opportunities

This event offers significant business opportunities for networking, discovering new trends, and showcasing innovations in the flower industry.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into France market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

October 12-13, 2025

How do I register?

Visit our registration page at http://www.novafleur.fr/register