Noliamässan 2026
Noliamässan is Sweden's largest public fair, showcasing themes of Food & Pantry, Home & Living, and Outdoor & Motor.
About the event
Noliamässan is Sweden’s largest public fair for the home, food, and outdoor sectors. First launched in 1969, this biennial event attracts thousands of visitors from across the country and beyond. Attendees can expect a vibrant atmosphere filled with innovative products and ideas, making it an ideal platform for both consumers and industry professionals.
Over five days, the fair showcases three main themes: Food & Pantry, Home & Living, and Outdoor & Motor. This structure allows exhibitors to present their products in a focused environment, fostering engagement and networking opportunities.
Noliamässan is not only significant for its scale but also for its geographic importance, being the largest public fair in northern Sweden. It offers a unique opportunity for exhibitors to connect with a diverse audience interested in home, food, and outdoor products.
When and where
- Dates
- -
- Venue
- None
- Location
- Piteå , Sweden
- Nearest Airport
- Piteå Airport (10 km)
Opening Hours
- Wednesday, 5 August 2026: 09:00 - 17:00
- Thursday, 6 August 2026: 09:00 - 17:00
- Friday, 7 August 2026: 09:00 - 17:00
- Saturday, 8 August 2026: 09:00 - 17:00
- Sunday, 9 August 2026: 09:00 - 17:00
How to get here
By Car
None is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
Event themes and focus areas
Noliamässan 2026 will spotlight:
- Home & Living
- Food & Pantry
- Outdoor & Motor
Business and marketing opportunities
Exhibitors can connect with a diverse audience interested in home, food, and outdoor products, enhancing brand visibility and sales.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Sweden market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Food & Beverage market
Who attends?
- Consumers
- Industry Professionals
Exhibitor strategy recommendations
Maximize your ROI at Noliamässan 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #Noliamassan2026
- Measure ROI against your pre-event goals
- Plan improvements for next year