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Food & Beverage 218 days until event

Nolia Beer 2026

Nolia Beer is a premier event in Sweden for food and beverage enthusiasts, focusing on beer tasting and seminars.

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About the event

Nolia Beer is Sweden’s leading trade show dedicated to the food and beverage sector, particularly focusing on beer. This event attracts thousands of attendees who are passionate about food and drink, offering them a chance to engage in tastings, seminars, and networking opportunities. The event serves as a vital meeting place for industry professionals, fostering connections and collaborations.

Attendees can expect a vibrant atmosphere filled with innovative products, expert talks, and a chance to discover the latest trends in the beverage industry. With over 300 exhibitors and a diverse audience, Nolia Beer is a must-attend event for anyone involved in the food and beverage sector.

This event not only showcases local breweries but also features beer tasting competitions, making it a unique experience for all participants. The geographic significance of Nolia Beer as the largest beer event in northern Sweden further enhances its appeal to both exhibitors and attendees.

When and where

Dates
-
Venue
Noliahallarna
Location
Umeå , Sweden
Nearest Airport
Umeå Airport (5 km)

Opening Hours

  • Friday, 1 October 2026: 10:00 - 18:00
  • Saturday, 2 October 2026: 10:00 - 18:00
  • Sunday, 3 October 2026: 10:00 - 16:00

How to get here

By Car

Noliahallarna is easily accessible from major highways.

Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.

Public Transport

The venue is well-connected by public transport:

  • Bus

Event themes and focus areas

Nolia Beer 2026 will spotlight:

  • Craft Beer
  • Food Pairing

Business and marketing opportunities

This event provides a unique platform for businesses to showcase their products and connect with industry professionals.

  • High-value networking: Connect with 10,000+ professionals from 25+ countries
  • Decision-maker access: 70% of attendees have purchasing authority
  • Market intelligence: Gain insights into Sweden market trends
  • Lead generation: Capture qualified leads from professionals actively seeking solutions
  • Brand visibility: Enhance your presence in the Food & Beverage market
10,000
Trade Visitors from 25+ countries
300
Exhibitors Showcasing Innovations
70%
Visitors are Decision-Makers

Who attends?

  • Brewery Owners
  • Food and Beverage Professionals

Exhibitor strategy recommendations

Maximize your ROI at Nolia Beer 2026:

Before the event:

  • Launch pre-event marketing 6-8 weeks in advance
  • Schedule meetings with key prospects through the event platform
  • Optimize your listing in the event directory
  • Set measurable goals (leads, meetings, partnerships)

During the event:

  • Create interactive booth experiences with live demonstrations
  • Staff your booth with engaging, knowledgeable team members
  • Use QR codes and digital tools for lead capture
  • Attend networking sessions and educational programs

After the event:

  • Follow up with leads within 48 hours
  • Share event highlights on social media using #NoliaBeer2026
  • Measure ROI against your pre-event goals
  • Plan improvements for next year