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Consumer Goods & Lifestyle

My Dog 2026

👁 534 views 4.5 (120 reviews)

MyDOG is the largest dog event in the Nordics, featuring competitions and exhibitions for dog lovers.

About the event

My Dog 2026 is Sweden’s largest dog event, attracting dog lovers and professionals from across the Nordics. First launched in 2006, this event has grown to become a premier destination for dog enthusiasts, showcasing a vast array of breeds and competitions. Attendees can expect a vibrant atmosphere with around 7,000 dogs participating in various competitions, including an International and a National Dog show.

During the event, visitors will have the opportunity to engage with exhibitors, attend informative sessions, and explore the latest products and services in the pet industry. My Dog 2026 is not just an exhibition; it is a celebration of the bond between humans and dogs, making it a must-attend for anyone involved in the pet sector.

The event’s geographic significance is underscored by its status as the largest dog event in the Nordics, providing a unique platform for networking, learning, and celebrating all things canine.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Dog Owners
Dog Breeders

When and where

Dates
Venue Svenska Mässan - Swedish Exhibition & Congress Centre
Location Gothenburg , Sweden
Nearest Airport Gothenburg Landvetter Airport (20 km)
Opening Hours
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00
  • Monday 09:00 – 17:00
  • Tuesday 09:00 – 17:00

How to get here

By Car Svenska Mässan - Swedish Exhibition & Congress Centre is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Dog Breeding
Pet Care

Business and marketing opportunities

This event offers significant business opportunities for exhibitors and sponsors in the pet industry.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Sweden market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

January 3-6, 2026

How do I register?

Visit our registration page at http://en.mydog.se/register