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Other / Specialty Trade Fairs

Mido '2027

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Experience the future of eyewear at MIDO 2027 in Milan, Italy!

About the event

MIDO 2027 is set to be a landmark event in the optical industry, taking place from February 6 to February 8, 2027, at the Fiera Milano in Rho, Italy. As a premier eyewear show, MIDO has established itself as a vital platform for showcasing innovation and design, attracting industry leaders and enthusiasts alike.

Attendees can expect a vibrant atmosphere filled with opportunities for networking and discovery. With a diverse range of exhibitors and a passionate audience, MIDO 2027 will facilitate valuable connections and collaborations within the eyewear sector. Engage with key players, explore the latest trends, and gain insights into the future of optical technology.

A standout feature of MIDO is its commitment to promoting creativity and sustainability in eyewear design. This event not only highlights cutting-edge products but also emphasizes the importance of responsible practices in the industry. MIDO 2027 is more than just a trade show; it’s a celebration of innovation that drives the optical market forward.

Join us in Milan, the heart of fashion and design, and be part of an event that shapes the future of eyewear. Whether you are a buyer, designer, or industry professional, MIDO 2027 promises to deliver an inspiring experience that you won’t want to miss.

Event Details

Who attends?

3,000+ Trade Visitors
300+ Exhibitors
70% Decision-Makers
Eyewear Designers
Optometrists
Retail Buyers

When and where

Dates –
Venue Fiera Milano, Rho
Location Milan , Italy
Nearest Airport Milan Malpensa Airport (30 km)
Opening Hours
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00
  • Monday 09:00 – 17:00

How to get here

By Car Fiera Milano, Rho is accessible from major highways.
Get Directions →

Event themes and focus areas

Eyewear Innovation
Optical Design
Sustainability in Eyewear

Business and marketing opportunities

Mido '2027 connects exhibitors with Other / Specialty Trade Fairs decision-makers and buyers, offering brand visibility, lead generation, and networking opportunities within the Other / Specialty Trade Fairs sector.

High-value networking: Connect with 3,000+ professionals
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Other / Specialty Trade Fairs market
Register as Visitor →

Frequently asked questions

What is MIDO 2027?

MIDO 2027 is a premier eyewear show showcasing innovation and design in the optical industry, held from February 6 to February 8, 2027.

Where is MIDO 2027 taking place?

MIDO 2027 will be held at the Fiera Milano in Rho, Italy.

Who should attend MIDO 2027?

MIDO 2027 is ideal for professionals in the optical industry, including eyewear designers, retailers, and healthcare professionals.