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Consumer Goods & Lifestyle

Mercanteinfiera Primavera 2026

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Mercanteinfiera Primavera is a premier trade fair for modernism, antiques, art, and design, attracting thousands of visitors and exhibitors.

About the event

Mercanteinfiera Primavera is Italy’s premier trade show for modernism, antiques, art, and design. For over 30 years, this event has been a key gathering for professionals in the industry, featuring over 1,000 exhibitors showcasing a diverse range of items from modernist pieces to rare antiques. Attendees can expect a vibrant marketplace filled with unique offerings and networking opportunities.

The event not only highlights the latest trends in the art and design sectors but also serves as a platform for industry insights and discussions. With thousands of visitors from various countries, Mercanteinfiera Primavera is a must-attend event for anyone involved in the antiques and art markets.


Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Antique Dealers
Art Collectors
Design Enthusiasts

When and where

Dates –
Venue Fiere di Parma Fairgrounds
Location Parma , Italy
Nearest Airport Parma Airport (5 km)
Opening Hours
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00
  • Monday 09:00 – 17:00
  • Tuesday 09:00 – 17:00
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Fiere di Parma Fairgrounds is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Bus

Event themes and focus areas

Modernism
Antiques
Art
Design

Business and marketing opportunities

This event offers significant business opportunities for networking, collaboration, and showcasing unique products in the antiques and art sectors.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

March 7-15, 2026

How do I register?

Visit our registration page on the official website.