MC Mässan 2027
MC Mässan is the premier motorcycle trade show in Scandinavia, attracting thousands of two-wheel enthusiasts.
About the event
MC Mässan is Scandinavia’s premier trade show for the motorcycle sector. First launched in 2026, this event has quickly established itself as a vital gathering for motorcycle enthusiasts and industry professionals alike.
At the event, attendees can expect to see a wide range of exhibitors showcasing the latest motorcycle models, accessories, and innovations. The scale of the event, with approximately 35,000 attendees in the previous edition, provides an excellent opportunity for networking and exploring new business ventures.
Special features of MC Mässan include competitions, shows, and the chance to test new models, making it a unique experience for all participants. The event’s geographic significance as the largest motorcycle show in the region further enhances its appeal to both exhibitors and attendees.
Who attends?
When and where
- Saturday 09:00 – 17:00
How to get here
- Bus
Event themes and focus areas
Business and marketing opportunities
This event offers significant business opportunities for exhibitors to connect with a large audience of motorcycle enthusiasts and industry professionals.
Frequently asked questions
When is the event?
January 1, 2027
How do I register?
Visit our registration page on the official website.