MC Mässan 2027
MC Mässan is the premier motorcycle trade show in Scandinavia, attracting thousands of two-wheel enthusiasts.
About the event
MC Mässan is Scandinavia’s premier trade show for the motorcycle sector. First launched in 2026, this event has quickly established itself as a vital gathering for motorcycle enthusiasts and industry professionals alike.
At the event, attendees can expect to see a wide range of exhibitors showcasing the latest motorcycle models, accessories, and innovations. The scale of the event, with approximately 35,000 attendees in the previous edition, provides an excellent opportunity for networking and exploring new business ventures.
Special features of MC Mässan include competitions, shows, and the chance to test new models, making it a unique experience for all participants. The event’s geographic significance as the largest motorcycle show in the region further enhances its appeal to both exhibitors and attendees.
When and where
- Dates
- -
- Venue
- Elmia
- Location
- Jönköping , Sweden
- Nearest Airport
- Jönköping Airport (10 km)
Opening Hours
- Saturday, 1 January 2027: 09:00 - 17:00
How to get here
By Car
Elmia is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
Event themes and focus areas
MC Mässan 2027 will spotlight:
- Motorcycle Innovations
Business and marketing opportunities
This event offers significant business opportunities for exhibitors to connect with a large audience of motorcycle enthusiasts and industry professionals.
- High-value networking: Connect with 35,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Sweden market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Transport, Logistics & Mobility market
Who attends?
- Motorcycle Enthusiasts
- Industry Professionals
Exhibitor strategy recommendations
Maximize your ROI at MC Mässan 2027:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #MCMassan2027
- Measure ROI against your pre-event goals
- Plan improvements for next year