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Tourism, Leisure, Sports 312 days until event

Matka 2027

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Matka is the largest travel industry event in Northern Europe, attracting over 56,000 attendees.

About the event

Matka is Northern Europe’s largest travel industry event, attracting over 56,000 attendees from nearly 70 countries. For over 30 years, this event has been a key platform for travel enthusiasts and industry professionals to connect, share insights, and explore new opportunities. Attendees can expect a vibrant atmosphere filled with engaging discussions, expert tips, and hands-on experiences that inspire future travel plans.

The Matka Travel Fair serves as a launchpad for the travel year, bringing together industry experts and affluent consumers at the Helsinki Fair Centre. The event not only showcases diverse travel destinations but also includes the Helsinki Caravan Fair, providing a comprehensive overview of motorhome travel and related products.

With its significant geographic presence, Matka stands out as the premier travel event in the region, making it an essential destination for anyone involved in the travel industry.

Who attends?

56,000+ Trade Visitors Β· 70+ countries
300+ Exhibitors
70% Decision-Makers
Travel industry professionals
Travel enthusiasts

When and where

Dates –
Venue Helsinki Fair Centre
Location Helsinki , Finland
Nearest Airport Helsinki-Vantaa Airport (20 km)
Opening Hours
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00
  • Monday 09:00 – 17:00

How to get here

By Car Helsinki Fair Centre is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Travel Trends
Sustainable Tourism

Business and marketing opportunities

Matka Travel Fair offers unparalleled business opportunities for exhibitors to connect with affluent consumers and industry professionals.

High-value networking: Connect with 56,000+ professionals from 70+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Finland market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

January 21-24, 2027

How do I register?

Visit our registration page on the official website.