Matka 2027
Matka is the largest travel industry event in Northern Europe, attracting over 56,000 attendees.
About the event
Matka is Northern Europe’s largest travel industry event, attracting over 56,000 attendees from nearly 70 countries. For over 30 years, this event has been a key platform for travel enthusiasts and industry professionals to connect, share insights, and explore new opportunities. Attendees can expect a vibrant atmosphere filled with engaging discussions, expert tips, and hands-on experiences that inspire future travel plans.
The Matka Travel Fair serves as a launchpad for the travel year, bringing together industry experts and affluent consumers at the Helsinki Fair Centre. The event not only showcases diverse travel destinations but also includes the Helsinki Caravan Fair, providing a comprehensive overview of motorhome travel and related products.
With its significant geographic presence, Matka stands out as the premier travel event in the region, making it an essential destination for anyone involved in the travel industry.
When and where
- Dates
- -
- Venue
- Helsinki Fair Centre
- Location
- Helsinki , Finland
- Nearest Airport
- Helsinki-Vantaa Airport (20 km)
Opening Hours
- Friday, 21 January 2027: 09:00 - 17:00
- Saturday, 22 January 2027: 09:00 - 17:00
- Sunday, 23 January 2027: 09:00 - 17:00
- Monday, 24 January 2027: 09:00 - 17:00
How to get here
By Car
Helsinki Fair Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Matka 2027 will spotlight:
- Travel Trends
- Sustainable Tourism
Business and marketing opportunities
Matka Travel Fair offers unparalleled business opportunities for exhibitors to connect with affluent consumers and industry professionals.
- High-value networking: Connect with 56,000+ professionals from 70+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Finland market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Travel industry professionals
- Travel enthusiasts
Exhibitor strategy recommendations
Maximize your ROI at Matka 2027:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #Matka2027
- Measure ROI against your pre-event goals
- Plan improvements for next year