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Consumer Goods & Lifestyle 227 days until event

Lucca Comics & Games 2026

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Lucca Comics & Games is a premier event in Italy celebrating comics, games, and pop culture.

About the event

Lucca Comics & Games is Italy’s largest event dedicated to comics, games, and pop culture. For over 65 years, this festival has attracted hundreds of thousands of visitors to the historic city of Lucca, showcasing the latest in comics, games, and pop culture. Attendees can expect a vibrant atmosphere filled with exhibitions, film previews, and numerous events including panels, performances, and concerts. With over 700 exhibitors from around the globe, this event is a key platform for networking and business development in the entertainment industry.

This event is not only a celebration of comics and games but also a significant cultural gathering that highlights the importance of these industries in Italy and beyond. The unique medieval backdrop of Lucca enhances the experience, making it a must-visit for enthusiasts and professionals alike.


Who attends?

100,000+ Trade Visitors Β· 25+ countries
700+ Exhibitors
70% Decision-Makers
Comic enthusiasts
Game developers

When and where

Dates –
Venue Lucca Fiere
Location Lucca , Italy
Nearest Airport Pisa International Airport (30 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Lucca Fiere is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Train
  • Bus

Event themes and focus areas

Comics
Board Games
Video Games

Business and marketing opportunities

This event offers significant business opportunities for exhibitors and sponsors to connect with a large audience of enthusiasts.

High-value networking: Connect with 100,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market

Frequently asked questions

When is the event?

October 28 - November 1, 2026

How do I register?

Visit our registration page on the official website.