London Wine Fair 2026
The London Wine Fair is the UK's premier event for the wine and spirits trade, bringing together over 10,000 industry professionals for three days of discovery and networking.
About the event
London Wine Fair is the UK’s premier trade show for the wine and spirits sector. First launched in 1981, this event has grown to become a vital gathering for industry professionals. Attendees can expect a vibrant atmosphere with over 10,000 participants, including wine importers, distributors, and retail buyers.
The event features more than 400 exhibitors showcasing a diverse range of wines and spirits. Attendees can engage in expert-led masterclasses, strategic tastings, and networking opportunities designed to foster business growth and innovation.
Special features include the Signature Serve, which highlights premium spirits and mixers, further solidifying London Wine Fair’s reputation as a leading event in the drinks industry. The fair serves as a critical platform for discovering emerging trends and building lasting industry connections.
When and where
- Dates
- -
- Venue
- Olympia Exhibition Centre
- Location
- London , United Kingdom
- Nearest Airport
- Heathrow Airport (20 km)
Opening Hours
- Monday, 18 May 2026: 09:00 - 17:00
- Tuesday, 19 May 2026: 09:00 - 17:00
- Wednesday, 20 May 2026: 09:00 - 17:00
How to get here
By Car
Olympia Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
London Wine Fair 2026 will spotlight:
- Emerging Trends in Wine
- Premium Spirits Innovations
Business and marketing opportunities
This event offers unparalleled access to market intelligence and networking opportunities, making it a must-attend for professionals in the drinks industry.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Food & Beverage market
Who attends?
- Wine Importers
- Retail Buyers
- Distributors
Exhibitor strategy recommendations
Maximize your ROI at London Wine Fair 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #LondonWineFair2026
- Measure ROI against your pre-event goals
- Plan improvements for next year