London Brand Licensing Europe 2026
London Brand Licensing Europe is the premier event for brand licensing in Europe, connecting brand owners, licensees, and retailers.
About the event
London Brand Licensing Europe is Europe’s premier trade show for the licensing sector. First launched in 2001, this event has grown to become the largest gathering of brand owners, licensees, and retailers in the region. Attendees can expect a vibrant atmosphere filled with opportunities to network, learn, and secure valuable deals.
Over three days, from October 6-8, 2026, at ExCeL London, the event will host around 300 exhibitors showcasing a diverse range of brands and licensed products. Participants will have the chance to engage with industry leaders and gain insights into the latest trends in brand licensing.
Special features of the event include the Innovation Awards, which recognize outstanding achievements in the industry. With its geographic significance as the largest licensing event in Europe, London Brand Licensing Europe is a must-attend for anyone involved in brand licensing.
When and where
- Dates
- -
- Venue
- ExCeL London
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Tuesday, 6 October 2026: 09:00 - 17:00
- Wednesday, 7 October 2026: 09:00 - 17:00
- Thursday, 8 October 2026: 09:00 - 16:00
How to get here
By Car
ExCeL London is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
London Brand Licensing Europe 2026 will spotlight:
- Brand Licensing Trends
Business and marketing opportunities
This event provides unparalleled access to the world's leading brands, offering significant business growth opportunities.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market
Who attends?
- Licensees
- Retailers
- Manufacturers
Exhibitor strategy recommendations
Maximize your ROI at London Brand Licensing Europe 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #BrandLicensingEurope2026
- Measure ROI against your pre-event goals
- Plan improvements for next year