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Tourism, Leisure, Sports

Fitur 2027

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Discover the future of tourism at Fitur 2027 in Madrid, the premier trade fair for professionals!

About the event

Fitur 2027 is set to be the leading trade fair for the tourism sector, taking place in Madrid, Spain, from January 20 to January 24. Established as a pivotal event for the industry, Fitur connects professionals and showcases the latest innovations in both inbound and outbound tourism markets. With a rich history of facilitating industry growth, Fitur continues to be a key platform for networking and collaboration within the sector.

Attendees can expect an engaging atmosphere filled with opportunities to connect, learn, and discover. With approximately 155,000 expected attendees and around 10,000 exhibitors, Fitur provides a vibrant space for networking and exploration. Professionals from various sectors of tourism, leisure, sports, and healthcare will gather to share insights and forge valuable connections, making it an unmissable event for anyone in the industry.

A standout feature of Fitur is its commitment to showcasing innovative solutions that address current challenges in tourism. This year, the event will highlight sustainable practices and technological advancements that are shaping the future of travel. Fitur not only serves the local Spanish market but also attracts international participants, making it a significant event for the global tourism community.

Join us at Ifema - Parque Ferial Juan Carlos I in Madrid, where the future of tourism unfolds. Whether you’re a decision-maker, a practitioner, or a passionate enthusiast, Fitur 2027 is the place to be for insights, trends, and networking opportunities in the tourism industry.

Event Details

  • Dates: January 20, 2027 - January 24, 2027
  • Location: Ifema - Parque Ferial Juan Carlos I, Madrid, Spain
  • Venue: Ifema - Parque Ferial Juan Carlos I
  • Website: http://www.ifema.es/en/fitur

Who attends?

155,000+ Trade Visitors
10,000+ Exhibitors
60% Decision-Makers
Travel Agents
Tourism Boards
Hospitality Managers

When and where

Dates –
Venue Ifema - Parque Ferial Juan Carlos I
Location Madrid , Spain
Nearest Airport Adolfo SuΓ‘rez Madrid-Barajas Airport (12 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Ifema - Parque Ferial Juan Carlos I is accessible from major highways.

Event themes and focus areas

Tourism
Leisure
Sports
Healthcare
Medical Technology

Business and marketing opportunities

Fitur 2027 connects exhibitors with Tourism, Leisure, Sports decision-makers and buyers, offering brand visibility, lead generation, and networking opportunities within the Tourism, Leisure, Sports sector.

High-value networking: Connect with 155,000+ professionals
Decision-maker access: 60% of attendees have purchasing authority
Market intelligence: Gain insights into Spain market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

What is Fitur?

Fitur is the leading trade fair for the tourism sector, showcasing innovations and connecting professionals in the industry.

When and where will Fitur 2027 take place?

Fitur 2027 will be held from January 20 to January 24, 2027, at Ifema - Parque Ferial Juan Carlos I in Madrid, Spain.

Who should attend Fitur?

Fitur is ideal for professionals in tourism, including Travel Agents, Tourism Boards, and Hospitality Managers.