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Tourism, Leisure, Sports 323 days until event

Tourisma 2027

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Tourisma is an international archaeological exhibition held in Florence, Italy, focusing on the communication and valorization of the ancient world.

About the event

Tourisma is Italy’s premier event for the archaeology and cultural tourism sectors. Taking place in the historic city of Florence, this exhibition provides a unique platform for cultural institutions, museums, and tourism operators to showcase their initiatives and engage with a diverse audience. Attendees can expect high-quality content, networking opportunities, and insights into the latest trends in archaeology and cultural tourism.

The event features a variety of exhibitors, including public and private research institutions, parks, and museums, all dedicated to the promotion and preservation of cultural heritage. With free entry, Tourisma aims to foster collaboration and discussion among professionals and enthusiasts alike, making it a must-attend event for anyone involved in the sector.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Cultural Institutions
Tourism Operators

When and where

Dates –
Venue Palazzo dei Congressi
Location Florence , Italy
Nearest Airport Florence Airport (5 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00

How to get here

By Car Palazzo dei Congressi is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Metro
  • Bus
Get Directions →

Event themes and focus areas

Cultural Heritage
Archaeological Research

Business and marketing opportunities

This event offers significant business opportunities for cultural institutions, tourism operators, and professionals in the archaeological sector.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

February 1-3, 2027

How do I register?

Entry is free, and no registration is required.