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Tourism, Leisure, Sports 68 days until event

Play 2026

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Play 2026 is the premier international games festival in Bologna, Italy, showcasing a diverse range of games and talents.

About the event

Play 2026 is Italy’s premier trade show for the gaming sector. First launched in 2009, this event has grown to become a key platform for game developers, content creators, and industry professionals to connect and showcase their work.

At Play 2026, attendees can expect a vibrant atmosphere filled with innovative games, engaging workshops, and networking opportunities. The festival will host over 300 exhibitors, including indie authors and established publishers, providing a comprehensive overview of the latest trends in the gaming industry.

Special features of Play 2026 include the Indie Game Showcase, where new talents can present their creations, and numerous panels featuring industry experts discussing the future of gaming. This event is a must-attend for anyone looking to stay ahead in the rapidly evolving gaming landscape.

Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Game Developers
Content Creators

When and where

Dates –
Venue Bologna Exhibition Centre
Location Bologna , Italy
Nearest Airport Bologna Guglielmo Marconi Airport (6 km)
Opening Hours
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Bologna Exhibition Centre is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Game Development
Content Creation

Business and marketing opportunities

This event offers significant marketing potential for exhibitors to connect with industry leaders and a broad audience of game enthusiasts.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

May 22-24, 2026

How do I register?

Visit our registration page at http://www.play-modena.it/register