PLASA 2026
PLASA 2026 is the UK's leading trade show for the live entertainment technology sector, showcasing innovations in lighting, audio, AV, and staging.
About the event
PLASA 2026 is the UK’s leading trade show for the live entertainment technology sector. With over 40 years of history, this event showcases the latest innovations in lighting, audio, AV, staging, and special effects. Attendees can expect to connect with over 7,000 professionals and explore products from more than 270 exhibitors.
The event features hands-on demonstrations, inspiring talks, and networking opportunities, making it a must-attend for industry professionals. The PLASA Show is not only a platform for product launches but also a hub for knowledge sharing and collaboration among the brightest minds in the industry.
With its geographic significance as the largest event of its kind in the UK, PLASA 2026 is set to be a pivotal gathering for anyone involved in live entertainment technology.
When and where
- Dates
- -
- Venue
- Olympia Exhibition Centre
- Location
- London , United Kingdom
- Nearest Airport
- Heathrow Airport (20 km)
Opening Hours
- Sunday, 6 September 2026: 09:00 - 17:00
- Monday, 7 September 2026: 09:00 - 17:00
- Tuesday, 8 September 2026: 09:00 - 17:00
How to get here
By Car
Olympia Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
PLASA 2026 will spotlight:
- Lighting Technology
- Audio Engineering
- AV Solutions
Business and marketing opportunities
This event offers unparalleled business opportunities and networking potential for professionals in the entertainment technology industry.
- High-value networking: Connect with 7,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Entertainment Professionals
- Event Planners
Exhibitor strategy recommendations
Maximize your ROI at PLASA 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #PLASA2026
- Measure ROI against your pre-event goals
- Plan improvements for next year