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Healthcare & Medical Technology 328 days until event

MIDO 2027

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MIDO is a premier eyewear exhibition held annually in Milan, Italy, focusing on optics and ophthalmology.

About the event

MIDO is Italy’s leading trade show for the eyewear sector, attracting key players from the optics and ophthalmology fields. For over 50 years, this event has been a pivotal platform for professionals to connect and explore the latest trends and technologies in eyewear.

With over 10,000 expected attendees and 300 exhibitors, MIDO serves as a vital hub for industry insights and collaboration. Attendees can expect high-quality content, networking opportunities, and insights into industry advancements.

The event features a variety of special programs, including innovation awards and expert panels, making it a must-attend for anyone involved in the eyewear market. MIDO not only highlights the latest products but also serves as a center for industry insights and collaboration.

Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Optometrists
Ophthalmologists

When and where

Dates –
Venue Fiera Milano
Location Milan , Italy
Nearest Airport Malpensa Airport (45 km)
Opening Hours
  • Monday 09:00 – 17:00
  • Tuesday 09:00 – 17:00
  • Wednesday 09:00 – 17:00

How to get here

By Car Fiera Milano is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Eyewear Innovations

Business and marketing opportunities

MIDO offers significant business opportunities for networking and showcasing innovations in the eyewear industry.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Healthcare & Medical Technology market

Frequently asked questions

When is the event?

February 6-8, 2027

How do I register?

Visit our registration page at http://www.mido.com/en/upcoming-mido/register