MC Mässan 2026
Marketing Opportunity
Connect with industry leaders, discover the latest innovations, and meet potential partners in the two-wheel market.
Target Audience
About the event
MC Mässan is the leading Scandinavian exhibition for motorcycle enthusiasts, taking place from January 23 to 25, 2026, at the Elmia exhibition halls in Jönköping, Sweden. This event showcases the latest motorcycle models, accessories, and features thrilling competitions and entertainment, making it a must-attend for anyone passionate about two-wheel vehicles.
When and where
- Complete address: Elmia exhibition halls, Jönköping, Sweden
- Event days: January 23-25, 2026
- Opening times: Not specified
How to get here
Visitors can reach Elmia by car, with ample parking available on-site. Parking fees may apply, and it is advisable to check the venue’s website for specific details regarding costs and availability. Public transport options may also be available, providing convenient access to the venue.
Event theme and focus areas
The event focuses on showcasing the latest in motorcycle technology, accessories, and trends within the two-wheel industry. Attendees can expect to see new models, participate in test rides, and enjoy various competitions and shows.
Keynote speakers and expert panels
Information about keynote speakers and expert panels has not been provided.
Business and marketing opportunities
MC Mässan offers significant business potential for exhibitors and attendees alike. Businesses can:
- Showcase their latest products and innovations to a targeted audience of motorcycle enthusiasts and industry professionals.
- Network with key decision-makers and potential partners in the two-wheel sector.
- Participate in competitions and activities that enhance brand visibility and engagement.
- Gain insights into emerging trends and consumer preferences within the motorcycle market.
Exhibition facts and statistics
- 20,000 trade visitors from 10+ countries
- 150 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Motorcycle enthusiasts – Individuals passionate about motorcycles, looking for the latest models and accessories.
- Industry professionals – Representatives from motorcycle brands, accessory manufacturers, and service providers.
- Dealers and retailers – Business owners seeking to expand their product offerings and connect with suppliers.
- Media representatives – Journalists and influencers covering the motorcycle industry and events.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners quickly
- After-hours activities to foster informal connections among attendees
Innovation and technology highlights
- Award categories for best new products
- Startup pavilion showcasing emerging companies in the motorcycle industry
- Technology demonstrations featuring the latest advancements in motorcycle design and safety
Exhibitor strategy recommendations
- Develop a strong digital presence to engage with attendees before, during, and after the event.
- Utilize social media to promote new product launches and event participation.
- Offer exclusive deals or promotions to attract visitors to your booth and encourage sales.
