MC Mässan
Marketing Opportunity
Connect with industry leaders and enthusiasts to explore new products and trends in the motorcycle sector.
Target Audience
About the event
MC Mässan is the largest motorcycle exhibition in Scandinavia, taking place in Jönköping, Sweden. This event is a must-attend for motorcycle enthusiasts, featuring the latest models, accessories, and thrilling competitions. It offers a unique opportunity to connect with industry leaders and explore new trends in the motorcycle market.
When and where
- Address: Elmia exhibition halls, Jönköping, Sweden
- Event dates: January 23-25, 2026
- Opening times: To be announced
How to get here
Jönköping is accessible by car, and the Elmia exhibition halls provide ample parking facilities. Parking is available at a reasonable cost, with over 1,000 parking slots to accommodate visitors. Public transport options, including buses and trains, are also available, making it easy to reach the venue.
Event theme and focus areas
The event will focus on the latest motorcycle models for the 2026 season, accessories, and innovations in the motorcycle industry. Attendees can also participate in various activities and competitions throughout the event.
Keynote speakers and expert panels
Details about keynote speakers and expert panels will be announced closer to the event date. Expect industry leaders to share insights and trends in the motorcycle sector.
Business and marketing opportunities
MC Mässan presents numerous business opportunities for exhibitors and attendees alike. Participants can:
- Showcase new products to a targeted audience of motorcycle enthusiasts.
- Network with industry professionals, including manufacturers and suppliers.
- Gain insights into market trends and consumer preferences.
- Participate in competitions and activities that enhance brand visibility.
Exhibition facts and statistics
- 20,000 trade visitors from 10+ countries
- 150 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Motorcycle manufacturers – Companies looking to showcase their latest models.
- Accessory suppliers – Businesses offering parts and accessories for motorcycles.
- Motorcycle enthusiasts – Individuals passionate about motorcycles and looking for the latest trends.
- Industry professionals – Decision-makers seeking networking opportunities and insights.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster relationships in a relaxed setting
Innovation and technology highlights
- Award categories for innovative products
- Startup pavilion showcasing new businesses in the motorcycle industry
- Technology demonstrations featuring the latest advancements
Exhibitor strategy recommendations
- Focus on creating an engaging booth that attracts visitors.
- Utilize social media to promote your presence at the event.
- Offer exclusive deals or promotions to encourage immediate sales during the exhibition.