Auto mässan
Marketing Opportunity
Meet industry leaders, discover new products, and forge valuable business connections that can drive your company forward.
Target Audience
About the event
Auto mässan is the premier exhibition in the Nordics for the automotive service and aftermarket industry. Scheduled for January 14-17, 2026, at the Svenska Mässan in Gothenburg, this event brings together over 200 exhibitors and more than 1,000 brands. Attendees can explore the latest innovations, participate in seminars, and network with industry professionals.
When and where
- Address: Svenska Mässan, Gothenburg, Sweden
- Event Days: January 14-17, 2026
- Opening Times: Specific opening times will be announced closer to the event date.
How to get here
Gothenburg is accessible via various transport options. If driving, ample parking is available at the venue, though parking fees may apply. Public transport options include buses and trams that connect to the exhibition center. It is advisable to check local transport schedules for the best routes.
Event theme and focus areas
The 2026 Auto mässan will focus on two key areas: Electrification and Digitalisation, reflecting the industry’s shift towards sustainable and innovative practices.
Keynote speakers and expert panels
The event will feature a comprehensive seminar program, primarily in Swedish, with industry experts discussing the latest trends and transformations in the automotive sector.
Business and marketing opportunities
Auto mässan offers significant business potential for exhibitors and attendees alike. Here are some key opportunities:
- Networking: Connect with over 19,300 industry professionals, including decision-makers.
- Product Exposure: Showcase your latest products and innovations to a targeted audience.
- Seminars: Participate in seminars to gain insights and enhance your industry knowledge.
- Partnerships: Form strategic partnerships with suppliers and manufacturers.
- Market Trends: Stay informed about the latest trends in electrification and digitalisation.
Exhibition facts and statistics
- 19,300 trade visitors from multiple countries
- 200 exhibitors showcasing innovations
- X% visitors are decision-makers (exact percentage not provided)
- 4 days of networking and development
Who attends?
- Suppliers – Companies providing parts and services to the automotive industry.
- Manufacturers – Producers of automotive equipment and technology.
- Wholesalers – Distributors of automotive products and accessories.
- Industry Experts – Professionals seeking insights into market trends and innovations.
Networking and partnering opportunities
- VIP events for exclusive networking.
- Speed networking sessions to connect with potential partners quickly.
- After-hours activities to foster informal connections.
Innovation and technology highlights
- Award categories recognizing innovation in the automotive sector.
- Startup pavilion showcasing emerging companies and technologies.
- Technology demonstrations to illustrate the latest advancements in the industry.
Exhibitor strategy recommendations
- Enhance digital presence: Invest in online marketing strategies to attract visitors before and during the event.
- Engage with attendees: Use interactive displays and demonstrations to draw in potential clients.
- Follow up post-event: Establish a follow-up strategy to maintain connections made during the exhibition.
