Auto mässan
Marketing Opportunity
Discover new products and solutions while networking with industry leaders to drive your business forward.
Target Audience
About the event
Auto mässan is the premier exhibition for the automotive service and aftermarket industry in the Nordics. Scheduled for January 14-17, 2026, this event will gather over 200 exhibitors and more than 19,300 visitors under one roof. Attendees will have the opportunity to explore new products, engage in seminars, and network with industry professionals, making it a vital event for business growth and innovation.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days and schedule: January 14-17, 2026
- Opening times: Not specified
How to get here
Gothenburg is accessible by car, with ample parking available at the Svenska Mässan. Parking fees may apply, and it is advisable to arrive early to secure a spot. Public transport options include buses and trams that connect to the venue, making it convenient for attendees traveling from the city center.
Event theme and focus areas
The 2026 Auto mässan will focus on two key areas: Electrification and Digitalisation. These themes highlight the industry’s shift towards sustainable practices and technological advancements.
Keynote speakers and expert panels
Specific keynote speakers and panels have not been detailed, but the event will feature over 20 seminars led by industry experts, providing valuable insights into current trends and future directions in the automotive sector.
Business and marketing opportunities
Auto mässan presents significant business opportunities for companies in the automotive sector. Attendees can:
- Connect with over 200 exhibitors showcasing the latest innovations.
- Network with industry leaders and decision-makers, enhancing partnership potential.
- Attend seminars that provide insights into market trends and consumer behavior.
- Explore new products and services that can improve operational efficiency.
- Engage in hands-on experiences to better understand emerging technologies.
Exhibition facts and statistics
- 19,300 trade visitors from multiple countries
- 200 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 4 days of networking and development
Who attends?
- Automotive service professionals – Individuals working in repair and maintenance services.
- Suppliers and manufacturers – Companies providing parts, tools, and equipment for the automotive industry.
- Industry experts – Professionals offering insights and knowledge about market trends and technologies.
- Students and career changers – Young individuals exploring opportunities in the automotive sector.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect quickly with potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
- New experience area “Prova på branschen” for hands-on industry trials
- Technology demonstrations showcasing the latest advancements
- Opportunities for startups to present their innovations
Exhibitor strategy recommendations
- Focus on creating a strong digital presence before and during the event to attract visitors.
- Utilize social media platforms to engage with potential attendees and promote your offerings.
- Prepare interactive displays that encourage visitor engagement and highlight your products effectively.
