LAMMA 2027
LAMMA 2027 is the UK's premier farm machinery show, connecting farmers with pioneering companies offering cutting-edge agricultural machinery and technology.
About the event
LAMMA 2027 is the UK’s premier farm machinery show, connecting farmers with pioneering companies offering cutting-edge agricultural machinery and technology. For over 44 years, this event has been the leading trade show for the agricultural machinery industry in the UK.
Attendees can expect a dynamic showcase featuring over 800 exhibitors unveiling the latest innovations in tractors, combines, and various agricultural equipment. The event also includes seminars and workshops led by industry experts, providing valuable insights and practical advice.
In 2027, LAMMA will co-locate with CropTec and Low Carbon Agriculture, enhancing the event’s value by offering additional insights into sustainable farming practices and innovations.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
Opening Hours
- Wednesday, 20 January 2027: 08:00 - 18:00
- Thursday, 21 January 2027: 08:00 - 16:30
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Event themes and focus areas
LAMMA 2027 will spotlight:
- Agricultural Technology
- Sustainable Farming
Business and marketing opportunities
With over 800 exhibitors and 45,000 attendees, LAMMA 2027 presents unmatched business opportunities and marketing potential in the agricultural sector.
- High-value networking: Connect with 45,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Manufacturing & Engineering market
Who attends?
- Farmers
- Agricultural Professionals
Exhibitor strategy recommendations
Maximize your ROI at LAMMA 2027:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #LAMMA2027
- Measure ROI against your pre-event goals
- Plan improvements for next year