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Tourism, Leisure, Sports

Horse & Rider 2026

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Horse & Rider is Denmark's premier trade show for the equestrian sports sector, offering a unique platform for exhibitors to connect with customers.

About the event

Horse & Rider is Denmark’s premier trade show for the equestrian sports sector, offering a unique platform for exhibitors to connect with customers. With a history of attracting over 62,000 visitors and 228 exhibitors in its previous edition, this event is a significant opportunity for networking and showcasing products.

The event allows exhibitors to meet customers face-to-face, fostering relationships and driving sales. Attendees can expect a vibrant atmosphere filled with industry insights, product launches, and networking opportunities, making it a must-attend for anyone in the equestrian sector.

Horse & Rider is not only the largest equestrian event in Denmark but also offers a comprehensive online supplier universe, allowing exhibitors to maintain visibility and engage with customers year-round.

Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Equestrian Professionals
Horse Owners

When and where

Dates –
Venue Exhibition Centre Herning
Location Herning , Denmark
Nearest Airport Karup Airport (30 km)
Opening Hours
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Exhibition Centre Herning is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Bus

Event themes and focus areas

Equestrian Sports Innovations

Business and marketing opportunities

Exhibitors can sell directly to consumers and companies, enhancing their market presence and generating new sales.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Denmark market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

March 5-8, 2026

How do I register?

Visit our registration page at http://www.horseandrider.dk/register