Horse & Rider 2026
Horse & Rider is Denmark's premier trade show for the equestrian sports sector, offering a unique platform for exhibitors to connect with customers.
About the event
Horse & Rider is Denmark’s premier trade show for the equestrian sports sector, offering a unique platform for exhibitors to connect with customers. With a history of attracting over 62,000 visitors and 228 exhibitors in its previous edition, this event is a significant opportunity for networking and showcasing products.
The event allows exhibitors to meet customers face-to-face, fostering relationships and driving sales. Attendees can expect a vibrant atmosphere filled with industry insights, product launches, and networking opportunities, making it a must-attend for anyone in the equestrian sector.
Horse & Rider is not only the largest equestrian event in Denmark but also offers a comprehensive online supplier universe, allowing exhibitors to maintain visibility and engage with customers year-round.
When and where
- Dates
- -
- Venue
- Exhibition Centre Herning
- Location
- Herning , Denmark
- Nearest Airport
- Karup Airport (30 km)
Opening Hours
- Thursday, 5 March 2026: 09:00 - 17:00
- Friday, 6 March 2026: 09:00 - 17:00
- Saturday, 7 March 2026: 09:00 - 17:00
- Sunday, 8 March 2026: 09:00 - 17:00
How to get here
By Car
Exhibition Centre Herning is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
Event themes and focus areas
Horse & Rider 2026 will spotlight:
- Equestrian Sports Innovations
Business and marketing opportunities
Exhibitors can sell directly to consumers and companies, enhancing their market presence and generating new sales.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Denmark market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Equestrian Professionals
- Horse Owners
Exhibitor strategy recommendations
Maximize your ROI at Horse & Rider 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #HorseAndRider2026
- Measure ROI against your pre-event goals
- Plan improvements for next year