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HIP-Hospitality Innovation Planet 2027

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HIP is Europe's leading multi-specialist Horeca innovation fair, showcasing the latest trends in hospitality.

About the event

HIP-Hospitality Innovation Planet is Europe’s leading multi-specialist Horeca innovation fair, showcasing the latest trends in hospitality. First launched in 2016, this event has grown significantly, attracting over 61,000 attendees, including owners and senior executives from the hospitality industry.

The event features more than 1,000 exhibitors showcasing innovations in machinery, equipment, technology, and food and beverage solutions. Attendees can expect a comprehensive agenda with over 30 summits tailored to various professional profiles, providing valuable insights and networking opportunities.

Special features include the Hospitality 4.0 Congress, which hosts over 700 international experts sharing innovative strategies and success stories. This makes HIP a unique platform for professionals looking to enhance their knowledge and business strategies in the hospitality sector.

Who attends?

61,000+ Trade Visitors · 25+ countries
1,000+ Exhibitors
70% Decision-Makers
Hospitality Professionals
Foodservice Operators

When and where

Dates
Venue Ifema - Parque Ferial Juan Carlos I
Location Madrid , Spain
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00

How to get here

By Car Ifema - Parque Ferial Juan Carlos I is accessible from major highways. Parking: 500 spaces · Paid.

Event themes and focus areas

Sustainability
Digital Transformation
Customer Experience

Business and marketing opportunities

Join over 61,000 hospitality professionals and showcase your innovations to key decision-makers.

High-value networking: Connect with 61,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Spain market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Food & Beverage market

Frequently asked questions

When is the event?

March 1-3, 2027

How do I register?

Visit our registration page at http://www.expohip.com/en/register