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planning phase October 10, 2025 Consumer Goods & Lifestyle 7 days until event

Hem, Villa & Bostadsrätt Göteborg 2025

Event Dates
October 10 - October 12, 2025
Location
Gothenburg, Sweden
Svenska Mässan - Swedish Exhibition & Congress Centre
Industry
Consumer Goods & Lifestyle
Expected Attendees
20,000
Expected Exhibitors
300
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Marketing Opportunity

Discover a unique marketplace where businesses can connect with consumers eager for innovative home solutions.

Target Audience

homeowners contractors interior designers

About the event

Hem & Villamässan is a key event for anyone interested in home improvement, renovation, and sustainable living. Taking place in Gothenburg, Sweden, this trade fair brings together consumers and industry professionals, offering a platform to explore innovative products and services in the home improvement sector.

When and where

  • Address: Svenska Mässan - Swedish Exhibition & Congress Centre, Mässvägen 1, 412 94 Gothenburg, Sweden
  • Event days: October 10-12, 2025
  • Opening times:
    • Friday, October 10: 10:00-18:00
    • Saturday, October 11: 10:00-18:00
    • Sunday, October 12: 10:00-17:00

How to get here

The venue is easily accessible via public transport. Buses and commuter trains stop at Älvsjö Station, which is adjacent to the exhibition center. The train ride from Stockholm Central takes about ten minutes. There are ample parking spaces available at the venue, ensuring convenience for those who choose to drive. Parking fees may apply, so it is advisable to check in advance for details.

Event theme and focus areas

The fair focuses on five main areas: New Construction, Renovation, Outdoor Environment, Energy Efficiency & Connectivity, and Furniture & Furnishings. This diverse range ensures that all aspects of home improvement are covered.

Keynote speakers and expert panels

Mark Isitt from Grand Designs will be a featured speaker, providing valuable insights into architecture and design. Attendees can also participate in workshops and discussions led by industry experts.

Business and marketing opportunities

Hem & Villamässan presents numerous opportunities for businesses:

  • Engage with a targeted audience: Connect with homeowners and professionals seeking innovative solutions for home improvement.
  • Showcase products: Exhibitors can display their latest offerings in a vibrant marketplace.
  • Networking: Build relationships with potential clients and industry peers.
  • Workshops and presentations: Participate in sessions to demonstrate expertise and attract interest.

Exhibition facts and statistics

  • 20,000 trade visitors from Sweden and surrounding regions
  • 300 exhibitors showcasing innovations in home improvement
  • 70% visitors are decision-makers in home renovation projects
  • 3 days of networking and development opportunities

Who attends?

  1. Homeowners – Individuals looking to renovate or upgrade their living spaces.
  2. Contractors – Professionals seeking new products and services for their projects.
  3. Interior designers – Creatives looking for inspiration and innovative solutions.
  4. DIY enthusiasts – Consumers interested in hands-on projects and home improvement tips.

Networking and partnering opportunities

  • VIP events for exclusive networking
  • Speed networking sessions to connect with potential partners
  • After-hours activities for informal interactions

Innovation and technology highlights

  • Awards for innovative products in home improvement
  • Startup pavilion showcasing new companies and technologies
  • Technology demonstrations to highlight advancements in home solutions

Exhibitor strategy recommendations

  • Leverage digital marketing: Create a strong online presence to attract visitors before and during the event.
  • Engage with attendees: Use interactive displays and demonstrations to draw in potential customers.
  • Follow up post-event: Maintain connections with leads gathered during the fair to convert interest into sales.

Ready to Maximize This Exhibition Opportunity?

Get a personalized marketing strategy designed specifically for Hem, Villa & Bostadsrätt Göteborg 2025 and your business objectives.