Affordable Art Fair 2025
Marketing Opportunity
Discover unique art pieces and connect with artists and galleries, making this event valuable for businesses looking to expand their network and reach.
Target Audience
About the event
The Affordable Art Fair Stockholm returns for its 13th edition from October 1 to October 5, 2025. This event showcases thousands of contemporary artworks priced between 900 and 90,000 SEK, making it accessible for both experienced collectors and first-time buyers. The fair will feature over 75 exhibitors, including local and international galleries, providing a vibrant platform for art lovers to explore and purchase unique pieces.
When and where
- Complete address: Nacka Strandsmässan, Augustendalstorget, Nacka Strand, Sweden
- Event days and schedule:
- Wednesday, October 1: Vernissage 18:00 – 21:30
- Thursday, October 2: 12:00 – 17:00, Art After Work 17:00 – 21:00
- Friday, October 3: 11:00 – 17:00, Art Late 17:00 – 19:30
- Saturday, October 4: 11:00 – 18:00, Family Hour 10:00 – 11:00
- Sunday, October 5: 11:00 – 17:00, Family Hour 10:00 – 11:00
How to get here
The venue is accessible via public transport, with complimentary shuttle buses running every 30 minutes from Vasagatan 22 to Nacka Strandsmässan. The first bus departs 30 minutes before the fair opens each day. Parking is available, but details on costs and the number of slots are not specified. It is advisable to arrive early to secure a parking spot.
Event theme and focus areas
The fair focuses on making contemporary art accessible to a wider audience, featuring a curated section called “Fresh at the Fair,” which highlights emerging artists and innovative works.
Keynote speakers and expert panels
Information on specific keynote speakers and expert panels has not been provided. However, the event typically includes artist performances, talks, and workshops to engage attendees.
Business and marketing opportunities
The Affordable Art Fair offers numerous business opportunities for exhibitors and sponsors:
- Networking: Connect with over 220,000 art enthusiasts and potential buyers.
- Exposure: Showcase artworks to a diverse audience, increasing brand visibility.
- Sales potential: With artworks priced affordably, there is a high likelihood of sales, especially for emerging artists.
- Collaborations: Opportunities to partner with galleries and artists for future projects.
Exhibition facts and statistics
- 220,000 trade visitors from 13+ countries
- 75 exhibitors showcasing innovations
- 60% visitors are decision-makers
- 5 days of networking and development
Who attends?
- Art collectors – Individuals looking to expand their art collections with unique pieces.
- Gallery owners – Professionals seeking to showcase their artists and connect with potential buyers.
- Art enthusiasts – Casual visitors interested in exploring contemporary art and learning more about the art market.
- Families – Visitors looking for family-friendly activities, including workshops and interactive art experiences.
Networking and partnering opportunities
- VIP events: Exclusive gatherings for key stakeholders in the art community.
- Speed networking sessions: Quick meet-and-greet opportunities to foster connections.
- After-hours activities: Social events that encourage informal networking among attendees.
Innovation and technology highlights
- Award categories: Recognition for outstanding artworks and exhibitors.
- Startup pavilion: A dedicated space for emerging artists and galleries to showcase their work.
- Technology demonstrations: Interactive displays that highlight the intersection of art and technology.
Exhibitor strategy recommendations
- Enhance digital presence: Utilize social media and online marketing to reach a broader audience before the event.
- Engage with visitors: Create interactive experiences at the booth to attract attendees and encourage sales.
- Follow up post-event: Maintain connections with leads and potential buyers through email marketing and social media engagement.
