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Consumer Goods & Lifestyle 180 days until event

Fragranze 2026

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Fragranze is an international show dedicated to artistic perfumery, home fragrances, beauty, and wellness.

About the event

Fragranze is Italy’s premier trade show for the artistic perfumery and beauty industry. Held annually in Florence, the event attracts a diverse audience of professionals from around the globe, including perfumers, retailers, and beauty experts. Attendees can expect to discover the latest trends, innovative products, and engage in meaningful networking opportunities.

The event features a curated selection of exhibitors showcasing their unique offerings, alongside expert talks and discussions on industry insights. With a focus on quality and creativity, Fragranze is a must-attend event for anyone involved in the fragrance and beauty sectors.

Keynote speakers and expert panels

Paola Gariboldi (Italy) - “The Future of Fragrance”
Susanna Macchia (Italy) - “Sustainable Beauty Trends”

Over 10 sessions covering topics on fragrance innovation, with CPD/continuing education credits available.

Special features

  • Innovation Awards recognizing the best in artistic perfumery.
  • Unique networking formats to foster connections between brands and retailers.
  • Special guest appearances from renowned perfumers and industry leaders.
  • Essenses will be showcasing their latest fragrance innovations.
  • Meo Fusciuni is launching a new line of home fragrances.
  • Major Company 1 will present their latest beauty products.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Perfumers
Retailers
Beauty Professionals

When and where

Dates –
Venue Fortezza da Basso
Location Florence , Italy
Nearest Airport Florence Airport (5 km)
Opening Hours
  • Friday 10:00 – 18:00
  • Saturday 10:00 – 18:00
  • Sunday 10:00 – 18:00

How to get here

By Car Fortezza da Basso is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Bus
  • Tram
Get Directions →

Event themes and focus areas

Artistic Perfumery
Home Fragrances
Beauty Trends

Business and marketing opportunities

This event offers significant business opportunities for brands and retailers in the fragrance and beauty sectors.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Consumer Goods & Lifestyle market
Register as Visitor → Exhibitor Packages →

Frequently asked questions

When is the event?

September 11-13, 2026

How do I register?

Visit our registration page at http://fragranze.pittimmagine.com/register